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Investing.com - Citizens has reiterated its Market Outperform rating on Shopify (NASDAQ:SHOP) with a price target of $185.00. The e-commerce giant, currently trading at $157.76, has demonstrated remarkable momentum with a 90.81% return over the past year. According to InvestingPro data, the company maintains a GREAT financial health score.
The research firm maintains its positive outlook on the e-commerce platform provider, highlighting Shopify’s strategic positioning in agentic commerce.
Citizens analyst Andrew Boone specifically noted that Shopify "has been very forward in its agentic positioning" within the e-commerce sector.
The firm believes this agentic commerce approach represents "a key differentiator" for Shopify in the competitive landscape.
According to Citizens, this strategic positioning could help Shopify "win share of enterprise and new eCommerce website builds going forward." Analyst consensus remains bullish, with price targets ranging from $118 to $200. For deeper insights into Shopify’s valuation and growth prospects, access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Shopify has seen several notable developments. RBC Capital raised its price target for Shopify to $200 from $170, citing strong growth momentum and market share gains through the third quarter of 2025. Similarly, Rothschild Redburn adjusted its price target to $200 from $180, highlighting Shopify’s new partnership with OpenAI’s ChatGPT as a significant factor. Benchmark also increased its price target to $195, following Shopify’s integration with ChatGPT, which allows merchants to sell directly through the AI service.
In terms of leadership changes, Shopify’s Chief Revenue Officer, Bobby Morris, announced his departure after contributing to the company’s significant growth, including nine consecutive quarters of 25%+ revenue growth. During his tenure, Shopify’s market capitalization increased over fivefold. Meanwhile, Citizens JMP reiterated a Market Outperform rating with a price target of $185, maintaining a positive outlook on Shopify’s AI-driven commerce capabilities. These recent developments reflect the company’s ongoing evolution and strategic advancements in the e-commerce sector.
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