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Investing.com - Six Flags Entertainment (NYSE:FUN) stock rose Tuesday after UBS reiterated its Buy rating and $27.00 price target following the appointment of a new CEO. The stock climbed to $14.96, up from the previous close of $13.45, though it remains down over 70% year-to-date. According to InvestingPro data, analysts have set price targets ranging from $20 to $40.
The theme park operator announced John Reilly as its new President and CEO, with Reilly also joining the company’s board of directors, addressing what UBS identified as a key investor concern.
Reilly previously served as CEO of Palace Entertainment U.S. and as Chief Operating Officer of Parques Reunidos, a Madrid-based entertainment operator with a portfolio of 30 assets including theme parks, zoos, and water parks.
Palace Entertainment, formerly a division of Parques Reunidos, was sold to Herschend Family Entertainment Corp in May 2025, in a transaction involving more than 20 properties across 10 states.
The acquisition included landmark properties such as Kennywood Park, Lake Compounce (North America’s oldest continuously operating amusement park), and Dutch Wonderland, adding approximately 5 million attendees to Herschend’s existing portfolio of assets that previously attracted around 15 million visitors annually.
In other recent news, Six Flags Entertainment Corporation has announced the appointment of John Reilly as its new President and CEO, effective December 8, 2025. Reilly, who has over 30 years of experience in the amusement industry, will succeed Richard A. Zimmerman. Meanwhile, UBS has lowered its price target for Six Flags to $27 from $34, citing underperformance in some parks leading to significant revenue and EBITDA declines. Despite these challenges, UBS maintains a Buy rating on the stock.
In another development, Moody’s has downgraded Six Flags’ credit ratings due to weaker-than-expected performance following its merger with Cedar Fair. The downgrade includes a reduction of the Corporate Family Rating to B2 from Ba3, while the liquidity rating was also decreased. Additionally, activist investor JANA Partners has confirmed it maintains a 9% economic interest in Six Flags despite the departure of a key member, Dave Habiger. This continued stake indicates JANA’s ongoing involvement with the company.
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