Stifel maintains Adobe stock Buy rating, $600 target

Published 10/03/2025, 14:30
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On Monday, Stifel analysts reiterated their Buy rating and $600.00 price target for Adobe stock (NASDAQ:ADBE), representing significant upside potential from the current price of $449.40. With earnings just two days away and the stock trading at a P/E ratio of 36.2x, InvestingPro analysis indicates Adobe is currently undervalued based on its proprietary Fair Value model. The firm anticipates that Adobe’s upcoming F1Q earnings report on March 13th and its annual DX-focused Summit event and investor meeting the following week will be pivotal in shaping perceptions about the company’s future direction. Adobe’s potential to capitalize on the proliferation of Generative AI (GenAI) in the near term has been met with skepticism, but the next couple of weeks could be crucial in altering this sentiment.

Stifel’s analysis included conversations with one digital marketing (DM) agency, two Adobe customers, and one Digital Experience (DX) partner to gain insights into the ecosystem. These discussions suggest that despite the abundance of competitive text-to-media GenAI models, Adobe’s Firefly maintains strong value propositions. The company’s impressive 89% gross profit margin and robust revenue growth of 10.8% in the last twelve months underscore its market leadership. Notably, Firefly’s integrations with Adobe’s core Creative Cloud services and its ability to generate content without infringing intellectual property rights were highlighted as significant advantages. Want deeper insights? InvestingPro offers 13 additional investment tips for Adobe.

Adobe’s GenAI capabilities, particularly the upcoming Text-to-Video feature expected to be available this year, present an opportunity for the company to further monetize its GenAI offerings. The analysts at Stifel underscore the importance of these integrations and new features in maintaining Adobe’s competitive edge in the market.

As the market awaits Adobe’s F1Q results and insights from its Summit event, the reaffirmed Buy rating and price target reflect Stifel’s confidence in the company’s strategic positioning and its ability to navigate the evolving landscape of AI-driven content creation. With an "GOOD" Financial Health score from InvestingPro and strong cash flows of $7.9 billion in the last twelve months, Adobe’s current initiatives and product integrations are seen as key factors that could contribute to its continued success and growth in the sector.

In other recent news, Adobe is preparing to release its first-quarter earnings report, which is drawing significant attention from analysts and investors. RBC Capital Markets has adjusted Adobe’s price target to $550, citing expectations for strong first-quarter results and upcoming events like the Adobe Summit. Meanwhile, BMO Capital Markets has maintained an Outperform rating with a $515 price target, focusing on Adobe’s progress toward its fiscal year 2025 net new Annual Recurring Revenue (ARR) goal of $1.9 billion. Piper Sandler has expressed optimism, maintaining a $600 price target, despite concerns over AI disruption, and highlighted key areas to watch, such as subscription growth and AI monetization strategies.

Citi analysts have taken a more cautious approach, reducing Adobe’s price target to $490 while maintaining a Neutral rating. They pointed out potential challenges in Creative Cloud user acquisition and emphasized the importance of pricing strategies for growth. On the other hand, TD Cowen has reiterated a Hold rating with a $550 price target, noting improvements in Adobe’s partner execution but maintaining conservative growth projections through 2025.

These developments come as Adobe navigates a competitive landscape, with analysts closely monitoring its strategies for AI offerings and Creative Cloud enhancements. The upcoming earnings report and investor events are expected to provide further insights into Adobe’s strategic initiatives and financial performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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