Stifel raises eBay stock price target to $62, maintains hold rating

Published 01/05/2025, 11:30
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On Thursday, Stifel analysts adjusted eBay’s (NASDAQ:EBAY) price target slightly upward to $62 from $61 while retaining a Hold rating on the company’s shares. The revision follows eBay’s recent financial disclosures, which surpassed analyst projections for both the first quarter results and the second quarter guidance. According to InvestingPro data, eBay currently trades at a P/E ratio of 16.95 and has demonstrated solid financial health with a YTD return of 10.52%. The company appears slightly undervalued based on InvestingPro’s Fair Value analysis.

The company experienced a surge in Gross Merchandise Volume (GMV) growth in March, following a less robust February, and this uptrend has continued into the current quarter to date (QTD). Stifel’s analysis highlighted that while the QTD trends might indicate an advance in demand, eBay is considered well-positioned to navigate potential economic uncertainties. This is attributed to the significant portion of its business in refurbished goods, which accounts for over 40% of GMV, and minimal exposure to the incremental China tariffs, affecting only about 1.25% of GMV. With impressive gross profit margins of 71.99% and annual revenue of $10.28B, InvestingPro analysis reveals strong operational efficiency.

eBay has been focusing on enhancing user experience, with initiatives like AI-powered listing tools, expanded payment options including Klarna, and a new fashion discovery platform. These improvements are part of the company’s ongoing efforts to streamline the platform and attract buyers.

Additionally, eBay’s advertising segment has shown robust performance, now representing 2.4% of GMV penetration. Notably, there has been no observed impact from China-based advertisers, which supports the company’s ability to uphold its financial guidance for the fiscal year 2025. Following these observations, Stifel made minor adjustments to their estimates for eBay and increased the price target to $62, while maintaining a Hold rating on the stock.

In other recent news, eBay Inc. reported its first-quarter 2025 earnings, surpassing analysts’ expectations with an earnings per share (EPS) of $1.38, compared to the forecasted $1.34. The company also exceeded revenue projections, reporting $2.6 billion against an anticipated $2.55 billion. This performance was driven by strategic innovations, including the introduction of AI-powered tools and the expansion of its Authenticity Guarantee in the fashion sector. Despite these positive earnings, eBay’s stock experienced a slight decline in aftermarket trading, reflecting broader market uncertainties.

Additionally, JPMorgan analyst Doug Anmuth raised the price target for eBay shares to $60, maintaining a Neutral rating. This adjustment came after eBay’s earnings exceeded management’s guidance, with notable growth in gross merchandise volume (GMV), revenue, and margins. eBay’s GMV grew by 2% year-over-year, driven by strength in Focus Categories like Collectibles. The company also maintained its full-year guidance for low single-digit GMV growth and high single-digit EPS growth.

Moreover, eBay continues to innovate, introducing new AI-powered discovery experiences tailored for fashion shoppers in the US and UK. The company has also made strides in its UK customer-to-customer initiatives, contributing to strong growth. These developments underscore eBay’s commitment to delivering consistent GMV growth and robust shareholder returns.

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