TD Cowen reiterates Buy rating on Amazon stock, citing GenAI tools

Published 23/09/2025, 14:14
TD Cowen reiterates Buy rating on Amazon stock, citing GenAI tools

Investing.com - TD Cowen has reiterated a Buy rating and $255.00 price target on Amazon.com (NASDAQ:AMZN), the $2.43 trillion e-commerce giant with a GREAT financial health score according to InvestingPro, following the company’s Accelerate third-party seller conference held September 16-18.

The conference showcased several new generative AI-powered Seller Assistant tools and a new AI Creative Studio designed to enhance ad creation capabilities for merchants on the platform. With revenue growing at 10.87% and maintaining a robust 49.61% gross profit margin, Amazon continues to innovate in its core marketplace business.

Amazon also announced expanded global logistics offerings to improve fulfillment efficiency and revealed that Walmart, Shopify, and SHEIN have been added to its Multi-Channel Fulfillment service through Fulfillment by Amazon.

The e-commerce giant introduced AI tools to support the development and launch of new products, building upon AI offerings announced at last year’s conference, such as AI-powered listings which now generate over 70% of required product listing attributes for more than 1.3 million sellers.

The announcements highlighted Amazon’s expanding fulfillment capabilities, including extended global logistics coverage, a new warehousing solution, expanded Multi-Channel Fulfillment, and ongoing benefits from the company’s regionalized network.

In other recent news, Amazon has announced an expansion of its Multi-Channel Fulfillment service to support merchants selling on platforms like Walmart, Shopify, and SHEIN. This development, revealed at Amazon’s Accelerate seller conference, enhances the company’s logistics support for sellers on various platforms, including eBay, Etsy, Temu, and TikTok Shop. In a separate event, a fireside chat highlighted that over 200 million Prime members globally stream Amazon Prime Video, with more than 80 million users in the United States.

Truist Securities has raised its price target for Amazon to $270 from $250, maintaining a Buy rating, citing North America revenue tracking approximately $1 billion ahead of consensus estimates for the third quarter of 2025. Meanwhile, TD Cowen reiterated its Buy rating and $255 price target, emphasizing growth in Amazon’s cloud computing division, AWS, particularly due to its role in hosting generative AI solutions. Additionally, Turkey’s broadcast watchdog has fined Amazon Prime, among other streaming platforms, for allegedly violating "national and moral values." These fines were reportedly due to content that includes queer themes, which Turkish authorities claim ignore family values.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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