Telsey cuts Peloton stock target to $8, keeps Market Perform rating

Published 09/05/2025, 12:44
Telsey cuts Peloton stock target to $8, keeps Market Perform rating

On Friday, Telsey Advisory Group adjusted its outlook on Peloton Interactive (NASDAQ:PTON) shares, reducing the price target from $9.00 to $8.00 while maintaining a Market Perform rating. Currently trading at $6.51, the stock has declined over 25% year-to-date, though InvestingPro data shows it remains above its 52-week low of $2.83. The decision follows Peloton’s third-quarter financial results for fiscal year 2025, which showed a substantial beat on adjusted EBITDA. The company’s performance was attributed to profitability gains from an improved cost structure and better unit economics, despite maintaining a high EBITDA valuation multiple.

Peloton’s latest earnings report also led to an upward revision of its full-year 2025 guidance. New CEO Peter Stern (AS:PBHP) provided updates on strategic initiatives aimed at innovation, expanding customer reach, and enhancing retention. Despite these positive elements, Telsey analysts expressed concerns over the lack of a clear strategy to stabilize subscriber trends and reignite growth. According to InvestingPro analysis, which offers 8 additional key insights for subscribers, the company faces challenging revenue trends with a 6.36% decline in the last twelve months and analysts anticipating further sales decline this year.

The firm’s cautious stance is further influenced by the impact of restrained consumer spending on high-priced items, which continues to pressure Peloton’s revenues. The revised price target of $8.00 is based on an unchanged enterprise value to sales (EV/Sales) multiple of approximately 1.5 times applied to Telsey’s updated fiscal year 2026 sales estimate of $2.47 billion for Peloton.

The lowered price target reflects a conservative approach amidst the uncertainty surrounding Peloton’s ability to attract and retain subscribers in a challenging economic environment. The Market Perform rating indicates that Telsey analysts do not foresee significant stock movement in either direction in the near term.

In other recent news, Peloton Interactive Inc . reported its third-quarter 2025 financial results, showing a mixed performance with a larger-than-expected loss per share but slightly surpassing revenue forecasts. The company’s earnings per share (EPS) came in at -$0.12, missing the forecasted -$0.07, while revenue reached $624 million, slightly above the anticipated $623.03 million. Despite the EPS miss, Peloton raised its full-year guidance for ending paid Connected Fitness subscriptions to between 2.77 million and 2.79 million. The company has demonstrated resilience in its subscription model, achieving five consecutive quarters of positive adjusted EBITDA and free cash flow. Additionally, Peloton’s management emphasized the potential of AI in enhancing its offerings, with CEO Peter Stern highlighting AI’s role in personalizing member experiences. The company is also focusing on expanding its presence in retail and international markets as part of its strategic objectives. Peloton’s stock experienced a decline following the earnings announcement, reflecting investor disappointment over the EPS miss. However, the firm remains committed to leveraging its subscription business and exploring pricing strategies to drive future growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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