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Investing.com - BTIG raised its price target on The Trade Desk (NASDAQ:TTD) to $97 from $79 on Monday, while maintaining a Buy rating ahead of the company’s earnings report scheduled for August 7. The new target sits within the broader analyst range of $47-$135, with the company currently trading at $89.46 and commanding a market capitalization of $43.75 billion.
The firm cited an improving setup for the second quarter and second half of 2025 based on its market research. BTIG’s analysis indicates the digital advertising market has stabilized or improved since early May. This outlook aligns with The Trade Desk’s robust revenue growth of 25% and impressive gross margin of 80%.
BTIG noted that adoption of The Trade Desk’s Kokai platform, combined with improving representative engagement, has enabled the company to capture market share from competitors.
The research firm adjusted its financial estimates for The Trade Desk to reflect these positive developments in the digital advertising landscape. The new price target represents a significant increase from the previous $79 valuation.
The Trade Desk is scheduled to release its earnings results after market close on August 7, which will provide further clarity on the company’s performance and the impact of its Kokai platform.
In other recent news, The Trade Desk is set to join the S&P 500 Index, effective July 18. This inclusion marks a significant milestone for the company, as the S&P 500 Index represents 500 leading companies in the U.S. market. Meanwhile, several investment firms have adjusted their price targets for The Trade Desk. BTIG raised its target to $97, citing an improved digital advertising market. Oppenheimer increased its target to $110, reflecting higher estimates and a favorable tariff outlook for the latter half of 2025. Stifel also raised its target to $95, anticipating positive results from the upcoming earnings report. JMP Securities maintained a Market Outperform rating with a $100 price target, despite noting challenges in the consumer packaged goods sector. These developments highlight ongoing investor interest and varying expectations for The Trade Desk’s future performance.
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