Tiger Securities lowers Baidu stock price target on AI search monetization challenges

Published 30/07/2025, 18:16
Tiger Securities lowers Baidu stock price target on AI search monetization challenges

Investing.com - Tiger Securities has lowered its price target on Baidu (NASDAQ:BIDU) to $100.00 from $110.00 while maintaining a Buy rating on the stock. Currently trading at $86.33, InvestingPro analysis suggests the stock is undervalued, with a P/E ratio of 8.5x and strong financial health metrics.

The firm cited ongoing challenges with monetizing AI-generated search results, which now account for approximately 50% of total queries, up from 35% in April, while the monetization model remains in testing phase.

Tiger Securities also noted that the consolidation of YY, previously one of Baidu’s top advertising clients, is expected to negatively impact Baidu’s advertising revenue, prompting the firm to lower its 2025 ad revenue forecasts.

The firm now expects core advertising revenue to decline 18% year-over-year in both second and third quarters, with core non-GAAP operating income projected to drop 45% and 44% year-over-year, respectively.

Despite these challenges, Tiger Securities maintained its forecast of 25% year-over-year growth in second-quarter cloud revenue and raised its estimate for other revenue to reflect the YY consolidation.

In other recent news, Baidu reported its first-quarter earnings for 2025, exceeding expectations with strong revenue and earnings. A significant contributor to this success was the company’s AI Cloud, which saw a 42% year-over-year growth and outperformed its competitors in terms of margins. Following these results, Benchmark increased its full-year projections for Baidu’s cloud business. Despite the positive earnings report, several analysts have adjusted their price targets for Baidu. Benchmark lowered its target to $120 while maintaining a Buy rating. UBS also revised its target to $107, citing concerns about a potential slowdown in core advertising revenue despite maintaining a Buy rating. US Tiger Securities set a new target of $110, pointing to near-term challenges in Baidu’s transition to an AI-driven search model. The company has been increasing AI-generated content in its search results, which improved user engagement, but monetization efforts are still developing. This transition has led to a 6% decline in core advertising revenue, slightly better than the previous quarter’s 7% decrease.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.