TKO Group stock rises as BofA raises price target on UFC-Paramount deal

Published 12/08/2025, 11:44
TKO Group stock rises as BofA raises price target on UFC-Paramount deal

Investing.com - TKO Group Holdings (NYSE:TKO) received a price target increase from BofA Securities on Tuesday, following the company’s announcement of a new media rights deal with Paramount. The stock, which has surged over 10% in the past week and is trading near its 52-week high of $182.60, maintains a strong bullish consensus among analysts with a 1.47 rating according to InvestingPro data.

BofA Securities raised its price target on TKO Group to $210.00 from $200.00 while maintaining a Buy rating on the stock. The adjustment comes after TKO announced on Monday that Paramount acquired the domestic broadcast rights to the UFC, which were previously held by ESPN. With a robust gross profit margin of 74.81% and projected revenue growth of 66% for FY2025, TKO continues to demonstrate strong financial fundamentals.

The new agreement spans seven years with an average annual value of $1.1 billion, representing approximately a twofold increase compared to the existing deal. This exceeds BofA’s prior estimate of a 1.8x step-up and removes the pay-per-view component that was included in the previous arrangement.

BofA noted the deal came as a surprise regarding both the partner and dollar amount, particularly given the recent change in control at Paramount and expectations that major streaming services like Netflix (NASDAQ:NFLX) and Amazon (NASDAQ:AMZN) had shown interest in increasing their presence in sports content.

The agreement does not include international rights, which BofA indicated could provide additional monetization opportunities for UFC as those rights come up for renewal, with Paramount potentially showing interest in those rights as well.

In other recent news, TKO Group Holdings has announced a significant seven-year media rights agreement with Paramount, valued at $7.7 billion. This deal will make Paramount the exclusive home for all UFC events in the United States, with an average annual value of $1.1 billion. Analysts at Goldman Sachs responded by raising their price target for TKO Group to $202 while maintaining a Buy rating, highlighting the deal as a substantial improvement over previous contracts. Jefferies also reiterated a Buy rating with a $220 price target, emphasizing confidence in TKO’s strategic renegotiation of media rights. Meanwhile, Morgan Stanley (NYSE:MS) maintained an Equalweight rating and a $165 price target, noting the expanded reach of UFC events through national exposure on CBS. Despite these developments, Benchmark held its Hold rating, expressing concerns over structural vulnerabilities, including declines in live event revenue and WWE attendance. These recent developments reflect the varied analyst perspectives on TKO Group’s strategic moves and financial health.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.