UBS maintains Apple stock neutral with $210 price target

Published 06/05/2025, 16:20
© Reuters.

On Tuesday, UBS analyst David Vogt maintained a Neutral rating for Apple Inc. (NASDAQ:AAPL) shares, with a steady price target of $210.00. The tech giant, currently valued at nearly $3 trillion, has seen 21 analysts revise their earnings expectations downward for the upcoming period, according to InvestingPro data. Vogt’s analysis of Sensor Tower data revealed that global App Store revenue increased by nearly 11% on a currency-neutral basis, which is approximately 60 basis points (bps) slower than in March, marking a notable slowdown from the beginning of the year. In January, currency-neutral growth was approximately 19%. This deceleration comes as Apple’s overall revenue growth stands at 4.91% over the last twelve months, with total revenue reaching $400.37 billion.

The reported growth rate of the App Store for April was about 11.8%, consistent with March’s growth rate of around 11.4%, despite being based on a roughly 250 bps easier comparison. This growth in April represents a deceleration from the higher rates of approximately 19% and 15% witnessed in January and February, respectively.

Looking ahead to the rest of the quarter ending in June 2025, the App Store is up against challenging year-over-year comparisons, with historical growth rates around 15% in May and 13% in June. Given these tough comparisons and the fact that App Store revenue has been growing at a low-to-mid-teens rate since February 2024, Vogt expressed difficulty in anticipating a significant acceleration in App Store growth for the remainder of the quarter. The App Store is estimated to account for roughly 25% of Apple’s Services revenue.

Globally, the App Store’s reported growth for April was flat compared to March’s figures, but the U.S. App Store showed a modest improvement of about 8%, which was only 130 bps better than March’s growth, despite a 330 bps easier comparison. In the rest of the world (ROW), the App Store’s reported growth was about 14%, unchanged from March, against a 200 bps easier comparison. However, on a currency-neutral basis, April’s growth decelerated by 60 bps from March to 10.8%. InvestingPro’s comprehensive analysis suggests Apple is currently trading above its Fair Value, with multiple valuation metrics showing elevated levels. Discover 12 more exclusive insights and detailed valuation analysis in the Pro Research Report.

In other recent news, Apple Inc. reported a 5% increase in revenue for its fiscal second quarter, reaching $95.4 billion, with iPhone revenue up by 2% and services revenue seeing a robust 12% surge. S&P Global Ratings has assigned an ’AA+’ rating to Apple’s senior unsecured notes, indicating strong creditworthiness. Phillip Securities has adjusted its price target for Apple to $200, down from $235, maintaining a Neutral rating due to concerns about increased costs and challenges in the China market. Analyst Helena Wang from Phillip Securities cited rising tariffs as a key factor affecting Apple’s financial outlook, with expectations of decreased profit after tax for the upcoming fiscal years. Meanwhile, TF International Securities analyst Ming-Chi Kuo predicts Apple’s strategic shift to bi-annual iPhone releases through 2027 to address market competition, especially in China. This change aims to offer a broader range of models and ensure adequate marketing attention throughout the year. Apple’s ongoing investment in U.S. operations is expected to increase capital expenditures significantly in the coming years. Despite these developments, Apple’s strong credit metrics provide a buffer against potential challenges, including tariff impacts on its supply chain.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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