UBS maintains Apple stock rating at Neutral, citing iPhone demand past peak

Published 08/10/2025, 15:08
UBS maintains Apple stock rating at Neutral, citing iPhone demand past peak

Investing.com - UBS maintained its Neutral rating and $220.00 price target on Apple (NASDAQ:AAPL) as iPhone demand appears to have peaked. The tech giant, currently trading near its 52-week high of $260.1 and showing a remarkable 49% gain over the past six months, appears slightly overvalued according to InvestingPro analysis.

UBS Evidence Lab data tracking iPhone availability across 30 geographies indicates wait times for the Base model remain elevated year-over-year but have been flat to down for the second consecutive week across the lineup.

Wait times in China specifically decreased week-over-week by approximately 5 days for the Base model and 2 days for the Pro model, suggesting that redirected demand due to Air model unavailability has begun to temper.

Despite the form factor change, demand for the Air model appears relatively muted, while wait times for Pro and Pro Max models remain relatively consistent year-over-year and week-over-week outside of China.

UBS expects this year’s iPhone lineup to follow last year’s pattern of flattening or declining wait times across key markets at this point in the cycle, absent any attractive promotional activity.

In other recent news, Apple has been in the spotlight with several developments affecting its stock ratings. Jefferies downgraded Apple to Underperform, expressing concerns about the iPhone 18, while adjusting its growth forecasts for iPhone units to 7%, 1%, and -1% for fiscal years 2025, 2026, and 2027, respectively. Meanwhile, Evercore ISI has maintained its Outperform rating and a price target of $290, despite a noted slowdown in App Store revenue growth, which increased by 7% year-over-year in September, down from 14% in August. CLSA also reiterated an Outperform rating, citing the potential for a future device upgrade cycle, with expected product revenue growth at a compound annual rate of 2-3% from fiscal years 2026 to 2028. UBS held its Neutral rating, noting that demand for the iPhone 17 lineup has surpassed its initial peak, as indicated by data tracking iPhone availability across 30 geographies. These recent developments reflect a mixed outlook for Apple, with varying expectations from different analysts.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.