UBS maintains Buy on Hasbro shares, price target steady at $82

Published 30/05/2025, 15:04
UBS maintains Buy on Hasbro shares, price target steady at $82

On Friday, UBS analyst Arpine Kocharyan confirmed a Buy rating on Hasbro stock (NASDAQ:HAS), with a consistent price target of $82.00. This target aligns with the broader analyst consensus, as revealed by InvestingPro data showing analyst targets ranging from $66 to $85.45. Following a discussion with Hasbro’s CEO, Kocharyan highlighted the challenges in the toy segment visibility. The analyst pointed out that the robust performance in the gaming division, particularly with Magic: The Gathering (MTG), is compensating for the cautious approach in the consumer products segment. This strategic balance has contributed to Hasbro maintaining impressive gross profit margins of 64.4%, according to InvestingPro data.

Kocharyan noted that despite the general cautious sentiment in the consumer products area, the toy business seems to be performing slightly above expectations. The analyst emphasized the continued success of Final Fantasy and underscored that MTG’s recent sales volume in just the last week surpassed its total annual sales for the year 2010. This remarkable achievement illustrates the enduring popularity and growth of the MTG brand.

The strong performance of MTG is partly attributed to the Marvel licensing, which has been effective in attracting new players due to the widespread appeal of the Marvel brand. Hasbro’s strategy to integrate new intellectual properties into Magic: The Gathering aims to broaden the game’s demographic and player base, a move which Kocharyan believes is not fully appreciated by the market.

The analyst’s reiteration of the Buy rating and the $82.00 price target reflects confidence in Hasbro’s strategic direction, particularly in its ability to leverage its gaming segment to offset other less certain areas of its business. This balance demonstrates Hasbro’s adaptability in navigating the diverse aspects of its consumer product offerings.

In other recent news, Femto Technologies has released its unaudited financial statements for the first quarter of 2025, providing insights into its performance and strategic direction. These documents were filed with the U.S. Securities and Exchange Commission, ensuring transparency and compliance with regulatory requirements. Meanwhile, Hasbro has renewed its multi-year agreement with Disney (NYSE:DIS), allowing it to continue producing toys for the Star Wars and Marvel franchises. This extension strengthens Hasbro’s position in the market by maintaining its diverse product offerings for fans of all ages.

Additionally, Molson Coors (NYSE:TAP) has nominated Hasbro CEO Chris Cocks to its Board of Directors, expecting him to bring valuable expertise in brand management and digital transformation. In another development, DA Davidson has maintained a Neutral rating on Hasbro stock with a $75 price target. The firm notes potential challenges in the toy market, particularly with the Nerf and Star Wars lines, and anticipates flat or declining sales for 2025. However, Hasbro management remains optimistic about growth prospects in the coming years, highlighting new product innovations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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