UBS maintains neutral Apple stock with $210 target post-WWDC

Published 10/06/2025, 06:52
© Reuters.

Tuesday, Apple shares continued to be labeled with a Neutral rating and a $210.00 price target by UBS analysts following the company’s latest software announcements at its annual Worldwide Developers Conference (WWDC). Trading at $201.45, the tech giant maintains a "GOOD" financial health score according to InvestingPro data, though the platform indicates the stock is currently overvalued. The tech giant’s focus remained on software for the second consecutive year, with UBS analysts suggesting the updates are unlikely to boost iPhone demand.

The commentary from UBS highlighted that while some investors anticipated potentially market-moving news, such as a new iPhone design or a groundbreaking Apple Intelligence app, the actual announcements met the more modest expectations set by the analysts. According to UBS, the updates presented at WWDC did not deviate significantly from predictions, and thus, are not expected to influence iPhone sales substantially for the $400.37 billion revenue generating tech giant.

The analysts pointed out that the consensus revenue estimates for the iPhone over the next four quarters might be overly optimistic in light of the recent announcements. The expectation was that the conference could serve as a catalyst for increased iPhone demand, but UBS believes that the nature of the updates will not contribute to a significant change in sales trajectory.

Apple’s WWDC is a closely watched event by investors and industry observers, as it often sets the tone for the company’s software strategy and potential hardware teasers. However, the 2025 WWDC did not bring any major surprises that would alter the company’s near-term financial outlook, according to UBS.

The UBS analysis reaffirms their position on Apple stock (NASDAQ:AAPL), maintaining the $210.00 price target, aligning with the broader analyst consensus of 2.13 (Neutral). The firm’s stance indicates a watchful approach to Apple’s stock performance, correlating the company’s future revenue prospects with the innovations or changes announced at events like WWDC.

In other recent news, Apple Inc. has been the focus of several analyst firms following its Worldwide Developers Conference (WWDC). Raymond (NSE:RYMD) James reiterated its Outperform rating with a $230 price target, highlighting Apple’s advancements in AI capabilities and the potential for increased Services revenue. Evercore ISI also maintained an Outperform rating with a $250 price target, noting Apple’s incremental updates and AI integration strategy. Wedbush echoed these sentiments, keeping an Outperform rating and a $270 price target, while emphasizing the importance of Apple’s AI strategy in the coming year.

BofA Securities reaffirmed its Buy rating and $235 price target, expressing confidence in Apple’s strong market position and future prospects. In contrast, Barclays (LON:BARC) maintained an Underweight rating with a $173 price target, expressing disappointment with the incremental nature of the updates announced at WWDC. Analysts from these firms have focused on Apple’s AI developments, operating system enhancements, and the potential for future growth in its ecosystem.

The varied analyst perspectives underscore differing expectations for Apple’s ability to capitalize on its recent innovations and maintain its market leadership.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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