UBS reiterates Buy rating on Hasbro stock after strong Q2 beat

Published 24/07/2025, 16:40
UBS reiterates Buy rating on Hasbro stock after strong Q2 beat

Investing.com - UBS has maintained its Buy rating and $82.00 price target on Hasbro (NASDAQ:HAS), representing potential upside from the current price of $76.19, following the toymaker’s second-quarter earnings results that exceeded expectations. The stock has already demonstrated strong momentum, surging over 40% year-to-date.

The strong quarterly performance was primarily driven by outperformance in Hasbro’s gaming portfolio, while the consumer products business declined less than the company had previously guided. According to InvestingPro data, the company maintains a healthy gross profit margin of 64% and has earned a "GOOD" Financial Health Score.

UBS noted an inflection point in Hasbro’s business trajectory, with earnings outperformance becoming less dependent on a turnaround in the consumer products segment.

Despite high market expectations heading into the earnings report, Hasbro’s results surpassed even the most optimistic estimates that were significantly above consensus numbers.

Following the substantial earnings beat, Hasbro has raised its full-year guidance for both revenue and EBITDA, exceeding the outlook that was implied after its first-quarter outperformance.

In other recent news, Hasbro reported a strong performance for the second quarter of 2025, surpassing both earnings and revenue forecasts. The company achieved an earnings per share (EPS) of $1.30, significantly higher than the expected $0.78, representing a 66.67% surprise. Revenue also exceeded expectations, reaching $980.8 million, which is 12.14% above projections. Citi has raised its price target for Hasbro to $91, highlighting the strength of Wizards of the Coast, while maintaining a Buy rating. Similarly, DA Davidson increased its price target to $80, noting that the tariff situation is better than initially anticipated, although costs are expected to rise in the third quarter. Despite these positive developments, retailers remain cautious with their orders. These updates reflect recent developments surrounding Hasbro.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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