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Investing.com - US Tiger Securities has reiterated its Hold rating and $2.50 price target on iQIYI (NASDAQ:IQ) ahead of the company’s third-quarter 2025 financial results. The stock, currently trading at $2.06, has seen an 8% decline over the past week, with analyst targets ranging from $1.01 to $3.35. According to InvestingPro analysis, the stock appears to be trading below its Fair Value.
The research firm has adjusted its estimates, lowering its Q3 membership revenue forecast by 1%, now projecting a 4% year-over-year decline and 2% quarter-over-quarter growth that reflects seasonality.
US Tiger Securities also reduced its Q3 advertising revenue estimate by 4%, implying a 7% year-over-year decline and a 2% quarter-over-quarter decrease for the Chinese video streaming platform.
The firm now expects iQIYI’s total Q3 revenue to be approximately flat quarter-over-quarter and down 9% year-over-year, citing ongoing challenges in revitalizing the company’s core long-form video business and identifying new growth drivers.
While US Tiger Securities remains constructive on recent regulatory developments, it expects benefits to materialize gradually and notes potential uncertainty and execution risks for the company.
In other recent news, iQIYI reported its second-quarter 2025 results, revealing an 11% year-over-year decline in total revenue to RMB 6.63 billion. The company experienced weakness across its membership, advertising, and content distribution segments, with membership revenue down 9% and advertising revenue decreasing by 13%. Despite these challenges, Jefferies maintained a Buy rating on iQIYI, adjusting its price target to $2.47, citing stronger content distribution performance. Meanwhile, CFRA downgraded iQIYI from Hold to Sell due to concerns over deteriorating margin prospects and regulatory challenges in China, raising its price target to $2.00. Benchmark also reiterated a Hold rating, acknowledging the ongoing difficulties faced by the company. Tiger Securities raised its price target to $2.50, maintaining a Hold rating, following the mixed Q2 results. These developments highlight the varied perspectives among analysts regarding iQIYI’s financial performance and future prospects.
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