Viking Holdings stock rating reiterated by UBS with positive 2026 outlook

Investing.com - UBS has reiterated its Buy rating and $69.00 price target on Viking Holdings (NYSE:VIK), citing improved booking revenue metrics for 2026. The cruise operator, with a market capitalization of $27.56 billion, has demonstrated remarkable momentum with an 80% return over the past year. According to InvestingPro analysis, the stock is currently trading above its Fair Value, though analyst targets range from $57 to $82.

According to a UBS research note, Viking’s recent filing provided an intra-quarter update showing improvement in pricing for bookings on the books, with revenue per passenger cruise day (PCD) for 2026 now up 5% year-over-year.

This 5% increase represents an improvement from the 4% growth reported in both August and May, which UBS analyst Robin Farley highlighted as "particularly notable" given that less inventory remains available for 2026 as the year progresses.

The analyst noted that it takes a "bigger move in revenue per day to move up the FY average" at this point in the booking cycle, suggesting underlying pricing strength for Viking’s cruise offerings.

While UBS acknowledged that unknown year-over-year comparison factors could influence percentage changes beyond current demand, the firm still views the improving growth rate for 2026 average bookings as "a positive sign" for Viking Holdings.

In other recent news, Viking Holdings Ltd has been active in the financial markets, with its subsidiary Viking Cruises Ltd announcing a $1.7 billion senior notes offering. This move aims to refinance existing debt, including the redemption of all outstanding 5.875% Senior Notes due 2027, and refinance finance leases for four ships. The offering is expected to close in October 2025, subject to customary conditions. Meanwhile, analysts have shown varied responses to Viking Holdings’ financial performance and market position. Truist Securities raised its price target for Viking Holdings to $59, maintaining a Hold rating, citing resilience in the luxury cruise market. Stifel reiterated its Buy rating with a $75 price target, noting consistent pricing growth since the company’s IPO. UBS also increased its price target to $69, maintaining a Buy rating, following strong second-quarter earnings and highlighting the strength of luxury demand despite capacity expansion. These developments reflect ongoing confidence in Viking Holdings’ market strategy and financial health.

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