Vivid Seats stock rating cut to Market Perform by William Blair

Published 06/05/2025, 18:40
Vivid Seats stock rating cut to Market Perform by William Blair

On Tuesday, William Blair analysts downgraded Vivid Seats Inc. (NASDAQ: SEAT) from Outperform to Market Perform, as the stock trades near its 52-week low of $2.15, having declined over 32% in the past six months. According to InvestingPro analysis, despite generating $775.59M in revenue, the company’s financial health score indicates some concerns, though it remains profitable with positive earnings expected this year. Analysts cited a significant decline in market share, which saw marketplace gross order value (GOV) drop nearly 20% year-over-year. This was attributed to increased competitive intensity, which shows no signs of waning. InvestingPro’s Fair Value analysis suggests the stock may be undervalued at current levels, with 8 additional exclusive insights available to subscribers through the comprehensive Pro Research Report.

Additionally, the ticketing industry is experiencing a softening trend, as noted by the company during their earnings call. The presence of consumer uncertainty and a generally weaker ticketing market add further challenges to Vivid Seats’ outlook, reflected in its current P/E ratio of 24.71 and concerning current ratio of 0.81, indicating potential short-term liquidity challenges. While these conditions might be temporary, analysts expressed concerns about the duration and potential impact on the company.

Vivid Seats’ strategy to counteract market share losses has been to invest more heavily in performance marketing channels. However, this approach faced a setback in the first quarter of 2025 due to an unexpected Google (NASDAQ:GOOGL) algorithm change. The alteration affected the ticketing market at large, leading to more aggressive bidding within the industry, which is likely to pose additional challenges for Vivid Seats.

The downgrade by William Blair reflects the culmination of these issues, which are seen to hinder the company’s growth and performance in the near term. The analysts’ commentary underscores the complexities faced by Vivid Seats in a competitive and shifting market landscape.

In other recent news, Vivid Seats Inc. reported its first-quarter 2025 earnings, revealing a revenue of $164 million, which fell short of the $170 million forecast by analysts. The company also posted an earnings per share (EPS) of -$0.0131, which met expectations. The revenue decline marked a 14% drop year-over-year, and adjusted EBITDA decreased significantly to $22 million from $39 million in the previous year. In response to market uncertainties, Vivid Seats suspended its full-year guidance and is focusing on operational efficiency and strategic investments. The company is planning international expansion and market diversification, with a new partnership with United Airlines expected to contribute in the second half of 2025. Analysts from Craig Hallum Capital Group and Bank of America have noted ongoing competitive pressures in performance marketing channels, particularly from Google, which have affected marketing efficiency. Despite these challenges, Vivid Seats is investing in product development and enhancing its customer experience through app improvements and partnerships.

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