1-800 FLOWERS.COM stock wilts to 52-week low of $6.13

Published 13/03/2025, 20:02
1-800 FLOWERS.COM stock wilts to 52-week low of $6.13

In a challenging year for 1-800 FLOWERS.COM (NASDAQ:FLWS), the company’s stock has withered to a 52-week low, touching a price level of just $6.13. With a market capitalization of $394 million and annual revenue of $1.76 billion, the current stock price suggests potential undervaluation according to InvestingPro analysis. This latest valuation marks a significant downturn for the online floral and gift retailer, which has seen its stock price tumble by -38.92% over the past year. Investors have been cautious as the company grapples with a competitive market and operational headwinds, leading to a stark decline from its previous highs. The 52-week low serves as a critical indicator of the market’s current sentiment towards the stock, reflecting broader concerns that may be influencing investor decisions. While the company maintains strong liquidity with current assets exceeding short-term obligations, three analysts have recently revised their earnings expectations downward. For deeper insights into 1-800 FLOWERS.COM’s valuation and 10+ additional exclusive ProTips, visit InvestingPro.

In other recent news, 1-800-FLOWERS.COM reported its Q2 2025 earnings, revealing a miss on both earnings per share (EPS) and revenue forecasts. The company posted an EPS of $1.08, falling short of the expected $1.20, while revenue reached $775.5 million, below the anticipated $801.9 million. The results were partly impacted by a $20 million systems issue in their food business, which also led to a reduction in full-year 2025 EBITDA guidance by 22%. Despite these challenges, DA Davidson analyst Linda Bolton Weiser maintained a Neutral rating on the company’s stock with a price target of $7.50. Additionally, 1-800-Flowers.com has partnered with Uber Technologies (NYSE:UBER) to use Uber Direct for on-demand delivery services, aiming to enhance logistics for local florists, especially during peak seasons like Valentine’s Day. This collaboration is operational across the U.S. in over 1,000 BloomNet network shops. The company continues to focus on cost reduction and leveraging AI for personalized marketing, while also exploring potential mergers and acquisitions.

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