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CAMPBELL, Calif. - 8x8, Inc. (NASDAQ:EGHT), a $256 million market cap company with annual revenue of $718 million, has announced new AI-powered capabilities across its customer experience (CX) platform aimed at helping businesses improve customer service delivery. According to InvestingPro analysis, the company appears undervalued at current prices, despite maintaining a healthy 67% gross margin.
The company’s expanded offerings include digital channel support for 8x8 Engage, which now integrates SMS, WhatsApp, RCS, webchat, and Facebook Messenger into a single workspace. 8x8 Contact Center has added native Viber messaging support, allowing agents to communicate with customers using the same tools they employ for other channels. These innovations come as the company’s stock has experienced significant volatility, with InvestingPro data showing a 36% decline over the past six months.
The platform updates also include Meltwater social listening integration for monitoring platforms like Instagram, LinkedIn, and X, as well as 8x8 Social Connect, which combines social listening with messaging capabilities.
For payment processing, 8x8 has expanded its SecurePay coverage to enable automated payments through virtual agents and IVRs, with customers receiving secure payment links via SMS or email.
The company has also introduced 8x8 Intelligent Customer Assistant Knowledge AI, which converts static content into AI-powered self-service resources, and Customer Assistant xApps for handling complex data inputs.
"Customer expectations aren’t slowing down, and neither are we," said Hunter Middleton, Chief Product Officer at 8x8, in the press release. "This is AI and automation with purpose – built to make every conversation count." While the company isn’t currently profitable, InvestingPro analysts project a return to profitability this year, with multiple additional ProTips available for subscribers regarding the company’s financial outlook.
The announcement comes as businesses face challenges meeting rising customer expectations. According to Metrigy research cited in the company’s statement, 76% of businesses surveyed believe their service is improving, while only 36% of consumers agree.
The 8x8 Platform for CX integrates contact center, unified communications, and communication APIs to connect customers and teams globally.
In other recent news, 8x8 Inc. reported its Q1 FY2026 earnings, revealing a slight miss on earnings per share (EPS) but exceeding revenue expectations. The company posted an EPS of $0.08, which fell short of the $0.09 forecast, marking an 11.11% surprise to the downside. However, revenue came in at $181.4 million, surpassing the expected $177.98 million. These mixed results highlight the company’s ability to generate higher-than-anticipated revenue despite the EPS miss. The earnings report is a crucial development for investors looking to understand the company’s financial performance. Such financial results are closely watched by analysts and investors alike. Further developments in the company’s strategy and performance will be of interest to stakeholders.
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