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ST. LOUIS - Advantage Solutions Inc (NASDAQ:ADV) has appointed Jeff Harsh as Chief Operating Officer of its Branded Services business segment, effective August 25, the company announced Friday. The appointment comes at a crucial time for the company, which according to InvestingPro data, has seen its stock surge over 26% in the past week, though it remains significantly below its 52-week high of $4.10.
Harsh joins Advantage after a 28-year career at The Hershey Company, where he managed multi-billion-dollar businesses. He will report to CEO Dave Peacock and serve on the company’s executive leadership team. The company maintains a solid financial foundation with a current ratio of 1.96, indicating strong short-term liquidity. InvestingPro analysis reveals multiple additional insights about the company’s financial health and future prospects, available in the comprehensive Pro Research Report.
In his new role, Harsh will be responsible for driving operational excellence and unlocking additional value for clients by integrating technology and leveraging Advantage’s network scale to provide solutions throughout the path to purchase.
"At a time when trade spend and marketing budgets are being stretched, Jeff brings a wealth of operational excellence," said Peacock in the press release.
Harsh’s experience includes leading initiatives in segmentation, pricing, and route-to-market transformation. Prior to Hershey, he served as district operations manager at ALDI USA. He holds a Bachelor of Science Degree in Food Systems Economics from Michigan State University.
The appointment comes as current COO Dean General transitions to a newly created position as Chief Industry Development Officer. General will remain on the executive leadership team, focusing on client and retailer engagement strategy and strengthening enterprise retailer partnerships.
Advantage Solutions describes itself as the leading omnichannel retail solutions agency in North America, providing services at the intersection of consumer-packaged goods brands and retailers. With annual revenue exceeding $3.5 billion and analysts forecasting profitability in 2025, the company appears undervalued according to InvestingPro Fair Value metrics. Discover more detailed analysis and valuation insights with an InvestingPro subscription, which offers exclusive access to financial health scores and expert projections for over 1,400 US stocks.
In other recent news, Advantage Solutions reported its Q2 2025 earnings, showing a notable discrepancy between earnings per share (EPS) and revenue expectations. The company posted an EPS of -$0.09, which was significantly lower than the forecasted $0.12, resulting in a negative surprise of 175%. However, Advantage Solutions exceeded revenue expectations, reporting $873.71 million compared to the anticipated $811.72 million. This revenue beat indicates a positive performance in sales, despite the EPS miss. These financial results are crucial for investors as they provide insight into the company’s operational performance. The stock’s reaction, although not discussed here, suggests there may be other factors influencing investor sentiment. Analysts and investors often focus on such earnings and revenue figures to assess the company’s health and future prospects.
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