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LONDON - Aeorema Communications plc (AIM:AEO), a strategic communications group, announced the renewal of its contract to produce the SPORT BEACH activation at the Cannes Lions International Festival of Creativity in June 2025 through its agency Cheerful Twentyfirst. This renewal marks the third consecutive collaboration with Stagwell (NASDAQ:STGW) and its experiential agency TEAM.
The SPORT BEACH event, first launched in 2023, has been recognized for its innovative approach to blending sports, creativity, and culture. It has garnered accolades, including the Best Cannes Lions Brand Activation at the Bizbash Awards in December 2024. The upcoming iteration promises to expand on its success with a redesigned structure, increased capacity, new interactive elements, and a roster of new brand partners and global athletes.
Cheerful Twentyfirst will be responsible for event production, audience strategy, and technical live delivery, supporting Stagwell, TEAM, and the broader network of Stagwell agencies. Steve Quah, CEO of Aeorema, expressed enthusiasm for the continued partnership, citing SPORT BEACH as a premier destination for industry leaders at the intersection of sport and brand building.
The Cannes Lions International Festival of Creativity, scheduled from June 16-20, 2025, in Cannes, France, is a key event for the advertising and marketing industries, featuring over 300 private events and attracting global marketing professionals.
Stagwell, listed on NASDAQ as STGW, is known for its creative performance and integration of technology in marketing, while TEAM is renowned for designing and executing brand experiences that foster lasting value for clients.
This announcement, based on a press release statement, highlights Aeorema’s ongoing commitment to delivering innovative event services and its role in fostering connections within the creative and marketing communities.
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