Affirm and Stripe bring BNPL option to in-store payments

Published 13/08/2025, 14:06
Affirm and Stripe bring BNPL option to in-store payments

SAN FRANCISCO - Affirm (NASDAQ:AFRM), the fintech company with a market capitalization of $24.8 billion and impressive revenue growth of 42.5% over the last twelve months, and Stripe announced Wednesday an expansion of their partnership that brings buy now, pay later (BNPL) capabilities to physical retail locations through Stripe Terminal devices. According to InvestingPro analysis, Affirm has demonstrated strong financial health with a robust current ratio of 13.47, indicating solid liquidity to support its expansion plans.

The integration, described as the first direct BNPL option on Stripe Terminal, allows merchants in the United States and Canada to offer Affirm’s payment options to in-store shoppers. Stripe Terminal currently has over one million devices in use across merchant locations. InvestingPro data reveals that Affirm’s stock has delivered an exceptional 192.9% return over the past year, reflecting strong investor confidence in its expansion strategy. InvestingPro subscribers have access to 8 additional key insights about Affirm’s growth potential and financial outlook.

Customers at participating stores will see a "Pay with Affirm" option during checkout on Stripe Terminal devices. Shoppers can scan a QR code to complete Affirm’s eligibility check and, if approved, select from payment plans ranging from 30 days to 60 months for purchases between $35 and $30,000.

"With over 80% of retail spend still happening in physical stores, enabling Affirm through Stripe Terminal gives us a powerful new way to help merchants drive growth and meet customers where they are," said Wayne Pommen, Chief Revenue Officer at Affirm, in a press release statement. For detailed analysis of Affirm’s growth metrics and future prospects, investors can access the comprehensive Pro Research Report available exclusively on InvestingPro, which covers over 1,400 top US stocks with actionable intelligence and expert insights.

John Affaki, Business Lead for Payments at Stripe, noted that the integration brings BNPL benefits previously available online to in-person transactions.

Affirm’s payment options include interest rates from 0-36% APR in the United States and 0-31.99% APR in Canada, where available and subject to provincial regulations. The company states it only approves consumers for amounts they believe can be responsibly repaid and charges no late or hidden fees.

Merchants can enable the Affirm integration through their Stripe account. According to the announcement, the service aims to help businesses increase sales, boost average order values, and reach new customers.

In other recent news, Affirm has been involved in several strategic developments. Affirm announced an expansion of its collaboration with Google Pay, allowing U.S. consumers to access its pay-over-time options through Chrome’s autofill feature on desktop browsers. In Canada, Affirm has partnered with New Look Vision Group to offer flexible payment plans for eyewear purchases, enabling customers to split their payments biweekly or monthly without hidden fees. Additionally, Affirm has teamed up with Xsolla to provide gamers in the United States with flexible payment options, allowing them to split purchases into interest-free installments for transactions over $50.

On the financial front, RBC Capital has raised its price target for Affirm to $75 from $70, maintaining a Sector Perform rating. The adjustment reflects expectations of Affirm reaching GAAP operating profitability by fiscal year 2026. Meanwhile, Needham has reiterated its Hold rating on Affirm, expressing concerns about potential revenue challenges if Walmart shifts to using Klarna/OnePay, which could impact Affirm’s financial results in fiscal year 2026. These recent developments highlight Affirm’s ongoing efforts to expand its payment solutions and the varying analyst perspectives on its financial outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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