Allison Worldwide appoints Hank Kosinski as CCO and CMO

NEW YORK - Allison Worldwide, a Stagwell (NASDAQ:STGW) agency, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective October 1, according to a press release statement issued Monday. Stagwell, currently trading at $5.09, has shown resilience with revenue growth of 9.37% over the last twelve months, despite challenging market conditions. InvestingPro analysis indicates the stock is currently undervalued based on its Fair Value assessment.

Kosinski joins from WPP’s VML, where he served as executive creative director. The new executive brings more than 20 years of experience developing campaigns for major brands including Microsoft, Nike, Coca-Cola, Lego, and Mercedes Benz.

In his new role at Allison, Kosinski will lead creative efforts, client-work ideation, and agency marketing, reporting directly to Allison CEO Jonathan Heit.

Prior to his position at VML, Kosinski was a partner and executive creative director at Gardner Nelson + Partners in New York. His career also includes leadership roles at Goodby, Silverstein + Partners, Lowe, Merkley, and McCann.

"Hank is a proven force who knows how to help clients turn creative into business results," said Ray Day, Allison executive chair and Stagwell vice chair.

Kosinski expressed enthusiasm about joining the agency, stating, "I’m thrilled to join Allison Worldwide at such a pivotal moment."

Allison Worldwide describes itself as a digital-first, data-led communications agency providing global communications, PR, influencer, analytics and marketing support to clients ranging from Fortune 500 companies to startups. According to InvestingPro data, Stagwell’s parent company shows promising signs with four analysts recently revising earnings upward for the upcoming period. For deeper insights into STGW’s performance metrics and growth potential, including exclusive ProTips and comprehensive analysis, explore the full Pro Research Report available on InvestingPro.

In other recent news, Stagwell reported its Q2 2025 earnings results, revealing earnings per share of $0.17, which aligned with analyst expectations. The company’s revenue slightly exceeded projections, coming in at $707 million compared to the anticipated $699.86 million. This positive revenue performance highlights the company’s strategic progress. Additionally, Stagwell has formed a joint venture with Żabka Polska to launch In-Pulse, a consumer analytics tool tailored for the Polish market. This platform leverages Żabka’s extensive retail network and user base alongside Stagwell’s data analytics technology. In a move to strengthen its leadership, Stagwell appointed Slavi Samardzija as Chief Data and Platforms Officer. Samardzija will spearhead the company’s data and platform strategy, focusing on the ID Graph and AI-powered orchestration system, The Machine. These developments reflect Stagwell’s commitment to innovation and growth in the marketing transformation sector.

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