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SEATTLE - Amazon (NASDAQ:AMZN), the $2.47 trillion market cap retail giant with revenues exceeding $670 billion, announced Thursday it is expanding its Multi-Channel Fulfillment service to support merchants selling on Walmart, Shopify, and SHEIN platforms, allowing retailers to use Amazon’s logistics network to fulfill orders from these channels. According to InvestingPro data, Amazon maintains a "GREAT" financial health score, positioning it strongly for this strategic expansion.
The expansion, announced at Amazon’s Accelerate seller conference, builds on the company’s existing third-party logistics support for sellers on platforms including eBay, Etsy, Temu, and TikTok Shop.
According to the company, merchants using Amazon Multi-Channel Fulfillment (MCF) have reported an average 19% increase in sales and improved inventory management through a shared inventory pool with Fulfillment by Amazon. This expansion aligns with Amazon’s own robust growth, as InvestingPro data shows the company achieving nearly 11% revenue growth in the last twelve months.
"By working with SHEIN, Shopify, and Walmart, we’re making it easier for sellers to use our network to grow faster and more efficiently across their sales channels," said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment.
The service allows merchants to integrate Amazon’s fulfillment capabilities with their Walmart Marketplace orders either manually through Amazon Seller Central or via integration partners. For Shopify users, Amazon MCF can be selected as a fulfillment partner through the Shopify Fulfillment Network. SHEIN marketplace integration is expected by year-end.
Amazon reports that its MCF service has seen significant growth, with 40% more large online retailers using the service year-over-year, including brands such as adidas, Laura Mercier, and Steve Madden. The company also stated it has delivered 30% more items same-day or next-day compared to last year.
The service operates in 11 countries and allows merchants to have Amazon pick, pack, and ship orders for channels beyond Amazon.com, with deliveries made seven days a week, according to the press release statement. For investors seeking deeper insights into Amazon’s logistics capabilities and growth potential, InvestingPro offers comprehensive analysis through its Pro Research Report, one of 1,400+ detailed company analyses available to subscribers.
In other recent news, Amazon.com has been the focus of several analyst updates and market insights. Truist Securities raised its price target for Amazon to $270 from $250, noting that the company’s North America revenue is tracking approximately $1 billion ahead of consensus estimates for the third quarter of 2025. Meanwhile, TD Cowen reiterated its Buy rating on Amazon, citing significant growth potential in Amazon Web Services (AWS), particularly in the area of generative AI. A survey by TD Cowen found that 41% of companies using generative AI are primarily hosting their solutions on AWS.
Additionally, JMP Securities maintained its Market Outperform rating on Amazon, highlighting that more than 200 million Prime members are streaming Prime Video globally. In Mexico, the anti-trust watchdog Cofece reported that sellers on Amazon face competition barriers, as the platform provides greater visibility to products from sellers who use its logistics services. Furthermore, Turkey’s broadcast watchdog has fined Amazon Prime, along with other streaming platforms, for allegedly violating "national and moral values" in some of their content. These developments provide a comprehensive look at Amazon’s current market position and challenges.
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