Amazon launches new AI models with competitive performance

Published 03/12/2024, 19:30
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LAS VEGAS - Amazon.com Inc (NASDAQ: NASDAQ:AMZN), the $2.25 trillion market cap tech giant with over $620 billion in annual revenue, has unveiled a suite of advanced artificial intelligence models, known as Amazon Nova, at the AWS re:Invent conference. These models are designed to offer a broad spectrum of capabilities across text, image, and video processing tasks, with a focus on speed and cost-efficiency. According to InvestingPro data, Amazon maintains a strong financial position with a Great overall health score, positioning it well for continued AI investments.

The Amazon Nova range includes text-to-text and multi-modal models, such as Amazon Nova Micro, which is a text-only model praised for its low latency and cost. The multi-modal models, including Amazon Nova Lite, Pro, and Premier, process inputs across text, images, and videos. Amazon Nova Micro, Lite, and Pro are currently available, while Amazon Nova Premier is expected to be released in the first quarter of 2025.

These models have been tested against industry benchmarks and have shown competitive or superior performance in various tasks. Amazon Nova Micro, for instance, demonstrated equal or better performance than similar models from Meta (NASDAQ:META) and Google (NASDAQ:GOOGL) across numerous benchmarks. Similarly, Amazon Nova Lite and Pro have excelled in benchmarks against models from OpenAI and Anthropic. This innovation comes as 31 analysts have revised their earnings expectations upward for the upcoming period, as reported by InvestingPro, suggesting strong market confidence in Amazon's strategic initiatives.

Supporting over 200 languages, Amazon Nova Micro, Lite, and Pro offer long context lengths, with the latter two capable of handling up to 300K input tokens. The company also plans to extend this capacity to over 2 million input tokens in early 2025.

Amazon asserts that these models are at least 75% less expensive than their counterparts, making them the fastest and most cost-effective options within Amazon Bedrock. Bedrock is a service that integrates high-performing foundation models from various AI companies, accessible through a single API.

The Nova models also allow for custom fine-tuning with proprietary data to enhance accuracy and support distillation, enabling the transfer of knowledge from larger models to smaller, more efficient ones. Additionally, they are optimized for agentic applications, which involve complex interactions with organizational systems and data.

Beyond processing capabilities, Amazon Nova Canvas and Amazon Nova Reel focus on creative content generation, producing studio-quality images and videos, respectively. These models include safety features such as watermarking and content moderation.

In the future, Amazon plans to release a speech-to-speech model and a multimodal-to-multimodal model in 2025, further expanding the Nova range's capabilities.

Amazon Nova models are already being integrated by AWS partners and customers, including SAP, Deloitte, Dentsu Digital Inc., Musixmatch, 123RF, Caylent, Palantir Technologies (NASDAQ:PLTR), and Shutterstock (NYSE:SSTK), to enhance their AI-driven services and products.

The company emphasizes its commitment to responsible AI development, with AWS AI Service Cards providing transparency on the Nova models' use cases, limitations, and best practices.

For more information on Amazon Nova models, interested parties can visit the AWS website. This report is based on a press release statement from Amazon.com, Inc.

In other recent news, Amazon Web Services (AWS) has unveiled its new Trainium2 AI chips, which will power the Amazon Elastic (NYSE:ESTC) Compute Cloud (EC2) instances. This development is expected to enhance the capabilities of AI models, with a 30-40% improvement in price performance over current GPU-based EC2 instances. Apple Inc (NASDAQ:AAPL). and AI startup Anthropic are among the first companies to utilize these chips.

AWS has also announced upgrades to its Simple Storage Service (S3), enhancing data analytics and management capabilities. The new features, Amazon S3 Tables and Amazon S3 Metadata, aim to streamline data discovery and optimize storage and querying of tabular data.

In terms of financial analysis, BMO Capital Markets has reiterated its Outperform rating on Amazon, reflecting confidence in the company's market position. MoffettNathanson maintained its Buy rating, indicating analysts' positive outlook on the tech giant's profitability and strategic developments.

These are recent developments in Amazon's operations and strategic decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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