American Rebel Beer expands distribution in Florida

NASHVILLE – American Rebel Holdings Inc (NASDAQ:AREB), a micro-cap company with a market value of $3.01 million, known for its American Rebel Light Beer and a range of personal security products, has announced a new distribution partnership with North Florida Sales, a leading beverage distributor in Northeast Florida. According to InvestingPro data, the company faces significant financial challenges, with revenue declining 28.62% in the last twelve months. This move marks a significant step in American Rebel’s efforts to widen its market reach within the state.

The alliance with North Florida Sales is set to introduce American Rebel Light Beer to a broader audience in the Jacksonville, St. Augustine, and Lake City markets. While American Rebel’s President, Todd Porter, expressed confidence in the partnership, InvestingPro analysis reveals concerning financial metrics, including a weak overall Financial Health Score of 1.04. Subscribers can access 15 additional ProTips about AREB’s financial position.

Gentry Pelham, President and Owner of North Florida Sales, shared the excitement about the collaboration, indicating a readiness to bring the product to Florida’s consumers.

American Rebel Light Beer, which launched in September 2024, has been gaining a loyal consumer base across several states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, and Mississippi. The brand prides itself on its patriotic values and caters to an audience that appreciates a premium domestic light lager with a bold taste.

The beer is made with all-natural ingredients without added sweeteners like corn or rice, offering a balance of flavor with 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume per 12 oz serving.

The expansion into Florida follows American Rebel’s marketing activities in the state, including sponsorship of the Scag Pro Superstar Shootout in February and various media appearances by CEO Andy Ross.

As American Rebel Beverage continues its growth trajectory, the company remains committed to its patriotic brand values and aims to provide a beer that resonates with the American spirit.

This news article is based on a press release statement from American Rebel Holdings Inc.

In other recent news, American Rebel Holdings, Inc. has been actively expanding its American Rebel Light Beer distribution across the United States. The company announced a significant distribution agreement with Adams Beverages, enabling the beer’s availability in 28 counties in North Carolina. This expansion is part of a broader Southeast growth strategy, with promotional events planned at venues like the Charlotte Motor Speedway. In addition, American Rebel Light Beer has expanded into Kentucky through a partnership with Clark Distributing Company, marking another step in its regional growth. The company has emphasized the beer’s natural ingredients and its positioning as a premium domestic light lager. American Rebel Holdings also secured the title sponsorship for the American Rebel Light NHRA 4-Wide Nationals, further enhancing its brand visibility. CEO Andy Ross has expressed enthusiasm for these expansions, which align with the company’s strategic growth initiatives. These developments reflect American Rebel’s ongoing efforts to increase its market presence and engage with a wider audience.

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