American Rebel Beer expands to North Carolina through Adams Beverages

NASHVILLE - American Rebel Holdings Inc. (NASDAQ: AREB), known for its branded safes, personal security products, and apparel, has announced a distribution agreement with Adams Beverages, marking a significant step in the company’s expansion into North Carolina and furthering its Southeast growth strategy. This partnership will introduce American Rebel Light Beer to 28 counties in North Carolina. According to InvestingPro data, the company faces significant challenges with its current market capitalization of $2.45 million and revenue of $11.42 million in the last twelve months.

The first shipment of American Rebel Light Beer has arrived in the state this week, with several locations already placing orders. The beer will be available at various venues including sports bars, convenience stores, and a large wine and beer retailer. Among the listed locations are Iron Thunder Saloon and Carolina Ale House in Concord, as well as Total Wine. This expansion comes at a crucial time for the company, as InvestingPro data shows a challenging financial position with negative gross profit margins and significant cash burn rate. InvestingPro subscribers have access to 16 additional key insights about AREB’s financial health.

American Rebel Beer will also be hosting promotional events at the Charlotte Motor Speedway and other venues, featuring beer tastings, live music, and giveaways. These events are scheduled to begin this weekend and continue into the fall.

American Rebel CEO Andy Ross expressed enthusiasm for the brand’s growth across the United States, citing the company’s distribution success in ten states. Todd Porter, President of American Rebel Beverages, highlighted the partnership with Adams Beverages as a key move to reach consumers in North Carolina.

American Rebel Light Beer, produced in partnership with AlcSource, is a premium domestic light lager that prides itself on its natural ingredients and patriotic branding. It contains approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume per 12 oz serving, offering a lighter option without the use of corn, rice, or other sweeteners found in mass-produced beers.

Adams Beverages, a family-managed company since 1937, has grown to service 44 counties in Alabama and now 28 counties in North Carolina. The partnership with American Rebel Holdings represents an extension of the company’s product offerings in the beverage market.

The expansion into North Carolina is part of American Rebel’s broader strategy to increase its presence in the beverage industry. The company’s progress and venture into new markets are based on strategic partnerships and marketing efforts, as outlined in the press release statement. Financial metrics from InvestingPro indicate significant challenges ahead, with a current ratio of 0.41 and a concerning debt-to-capital ratio of 0.83. Investors seeking deeper insights into AREB’s financial health, including detailed valuation metrics and growth potential, can access comprehensive analysis through InvestingPro’s advanced analytics platform.

In other recent news, American Rebel Holdings, Inc. has announced a private placement deal expected to raise approximately $2.5 million. This transaction involves the sale of common stock shares and warrants, with H.C. Wainwright & Co. serving as the exclusive placement agent. Additionally, the company has declared a 1-for-25 reverse stock split to enhance stock marketability and maintain Nasdaq compliance. This change will affect the number of issued shares, reducing them from about 15 million to 600 thousand.

Meanwhile, American Rebel has been expanding its beverage market presence with the launch of American Rebel Light Beer in Florida and Kentucky. The beer is marketed as a premium domestic light lager with natural ingredients and no corn or rice. The company has also secured the title sponsorship for the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This sponsorship aligns with the brand’s growth strategy and includes promotional activities and a concert by CEO Andy Ross.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.