American Rebel Beer now available online in 40 states

NASHVILLE - American Rebel Holdings, Inc. (NASDAQ: AREB), known for its branded safes, personal security products, and apparel, has expanded its product line into the beverage industry with American Rebel Light Lager, now available for online purchase in 40 U.S. states. The company has partnered with Bevstack, a leading e-commerce platform for adult beverages, to facilitate direct-to-consumer sales through a network of over 1,300 retailers. With current revenue of $14.45 million and analysts expecting sales growth this year, according to InvestingPro data, this expansion could provide new revenue streams for the company.

American Rebel CEO Andy Ross expressed enthusiasm for the milestone, highlighting the convenience for customers in areas where the beer is not yet available in stores. The online sales expansion allows the brand to reach a wider audience and offers potential investors the opportunity to taste the beer firsthand.

American Rebel Light Beer, produced in partnership with AlcSource, is a premium domestic light lager that prides itself on its patriotic branding and all-natural ingredients. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, the beer is marketed as a lighter option for consumers seeking quality taste without added sweeteners commonly found in mass-produced beers.

Bevstack’s role in this expansion underscores its position as a facilitator for brands looking to grow their digital marketplace presence, providing technology and customer service to navigate the three-tier compliant retail network.

This announcement is based on a press release statement from American Rebel Holdings, Inc. The company, which has recently entered the beverage sector with American Rebel Light Beer, continues to operate primarily in the security and self-defense product markets. The new online availability marks a significant step in American Rebel’s diversification and growth strategy within the beverage industry.

In other recent news, American Rebel Holdings, Inc. has successfully filed its overdue Q3 financial report for FY2024, thereby regaining NASDAQ compliance. The company reported revenues of $2.3 million for the quarter ended September 30, 2024, and $9.6 million for the nine months ending on the same date. Previously, the firm had received a notice of non-compliance from NASDAQ due to a delay in filing its quarterly report. However, the timely filing of the Form 10-Q enabled the company to regain compliance. CEO Andy Ross acknowledged the efforts of the accounting teams and CFO Darin Fielding of subsidiary Champion Safe Co. in achieving this regulatory compliance. In the coming weeks, Ross plans to share updates on the company’s progress across business units, including the growth of the American Rebel Beverage business unit and the impact of restructuring at Champion Safe Co. These developments highlight the company’s ongoing commitment to its regulatory obligations and business growth.

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