American Rebel CEO to rock Charlotte Motor Speedway events

NASHVILLE, TN - American Rebel Holdings, Inc. (NASDAQ: AREB), a micro-cap company with a market value of $2.41 million, known for its American Rebel Light Beer and personal security products, has announced a series of concerts featuring CEO Andy Ross during the upcoming Coca-Cola 600 NASCAR weekend at Charlotte Motor Speedway. According to InvestingPro analysis, the company currently trades below its Fair Value, though investors should note the company’s challenging financial position. The festivities, spanning from Thursday, May 22, through Sunday, May 25, aim to entertain thousands of race fans and promote the company’s light beer brand.

The weekend’s events will kick off with Ross headlining the THOR Camper Appreciation Party on Thursday, with performances scheduled across the speedway’s sold-out campgrounds. The series of concerts will continue on Saturday, May 24, with a 90-minute set at Iron Thunder Saloon & Grill, in collaboration with Speedway Harley-Davidson, ahead of the NASCAR BetMGM 300 race. The final performance by Ross is slated for 2 pm at the BetMGM Speed Street Stage on Sunday, prepping fans for the Coca-Cola 600 race.

Ross expressed excitement about the upcoming performances, recalling the success of the American Rebel Light Beer launch at the NHRA 4-Wide Nationals held at the same venue earlier in April. The company reported that their beer was the top seller in terms of volume and revenue during that event.

American Rebel Light Beer, which debuted in September 2024, has expanded its distribution to several states including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, and Indiana. The beer is positioned as a patriotic and quality-focused light lager, boasting approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving. Recent InvestingPro data reveals the company faces significant challenges, with revenue declining 37.7% in the last twelve months and negative gross profit margins of 6.8%.

The company, which has traditionally been associated with safes and personal security products, has transitioned into the beverage industry with American Rebel Light Beer, seeking to capture a market segment that values a balanced lifestyle without compromising on taste. Financial metrics from InvestingPro indicate this transition comes amid significant financial challenges, with the company’s overall financial health score rated as WEAK and a concerning current ratio of 0.4, suggesting potential liquidity constraints. InvestingPro subscribers have access to 12 additional key insights about AREB’s financial position and future prospects.

This news is based on a press release statement and aims to provide concertgoers and NASCAR fans with information on the upcoming entertainment at Charlotte Motor Speedway. For those interested in the beer’s availability and future events, American Rebel encourages visiting their website and social media channels.

In other recent news, American Rebel Holdings Inc. has been actively expanding its distribution network for American Rebel Light Beer. The company announced a new partnership with North Florida Sales to distribute its beer in Northeast Florida, aiming to reach consumers in Jacksonville, St. Augustine, and Lake City. Additionally, American Rebel has entered into a distribution agreement with Adams Beverages, marking its entry into 28 counties in North Carolina. This expansion is part of the company’s broader strategy to enhance its presence in the Southeast.

American Rebel’s involvement in motorsports was highlighted by its title sponsorship of the NHRA 4-Wide Nationals at Charlotte Motor Speedway, where the brand was prominently featured. The company also hosted an exclusive dinner at Mar-a-Lago, reinforcing its growth initiatives and exploring potential acquisitions and licensing opportunities. CEO Andy Ross emphasized the significance of these events for strategic growth and brand visibility.

The company has been leveraging motorsports as a platform to promote its beer, with recent exposure at the NHRA 4-Wide Nationals broadcasted on FS1. This aligns with American Rebel’s efforts to expand its national distribution, as endorsed by the board during a recent meeting. The beer, produced in partnership with AlcSource, is marketed as a premium domestic light lager with all-natural ingredients, containing 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume per 12 oz serving.

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