American Rebel Holdings announces 1-for-25 reverse stock split

NASHVILLE, TN - American Rebel Holdings, Inc. (NASDAQ: AREB), a company known for its branded safes, personal security products, and recently introduced American Rebel Light Beer, has declared a reverse stock split of its common stock at a ratio of 1-for-25. The change is set to take effect at the start of trading on Monday, March 31, 2025, on the Nasdaq Capital Market. According to InvestingPro data, the company currently has a market capitalization of just $330,000 and generates annual revenues of $14.45 million. Analysis from InvestingPro suggests the stock is currently undervalued.

The reverse stock split aims to enhance the stock’s depositability and marketability, as well as to maintain compliance with Nasdaq’s minimum bid price requirement. The move comes as the stock has experienced significant pressure, with InvestingPro data showing a 95% decline over the past year and currently trading at $0.10. Following the split, the stock will continue to trade under the ticker AREB but with a new CUSIP number: 02919L604.

No fractional shares will be issued in the reverse stock split. Instead, fractional interests will be rounded up to the nearest whole number of shares. Additionally, the company has instituted a "Round Lot Shareholder Protection" measure to ensure that shareholders holding 100 shares or more before the split will retain a minimum of 100 shares after the split, thus preserving their status as round lot holders.

The reverse stock split will decrease the number of issued and outstanding shares from approximately 15.0 million to about 600 thousand, not counting shares issued due to rounding for round lot holders.

The Board of Directors approved the reverse stock split on March 12, 2025, following stockholder approval of a Certificate of Amendment to the Company’s Second Amended and Restated Articles of Incorporation on February 24, 2025. The reverse stock split will also proportionately adjust the exercise prices and number of shares issuable upon the exercise of the company’s outstanding derivative securities and under its equity incentive plans.

Securities Transfer Corporation will act as the exchange agent and paying agent for the reverse stock split. Stockholders holding shares in book-entry form or in brokerage accounts need not take any action, while those with physical stock certificates will receive instructions on exchanging their certificates.

This announcement is based on a press release statement from American Rebel Holdings, Inc.

In other recent news, American Rebel Holdings, Inc. has announced the successful filing of its overdue Q3 financial report for FY2024, reporting revenues of $2.3 million for the quarter and $9.6 million for the first nine months ending September 30, 2024. This timely filing allowed American Rebel to regain compliance with NASDAQ requirements after initially missing the November 14, 2024 deadline. In another development, the company has expanded its product line into the beverage industry with American Rebel Light Lager, now available for online purchase in 40 U.S. states through a partnership with Bevstack. This move marks a significant step in American Rebel’s diversification strategy, allowing it to reach a wider audience. CEO Andy Ross highlighted the convenience this expansion offers to customers in areas without in-store availability. Additionally, Ross plans to update shareholders on the company’s progress, particularly in its beverage business and the reorganization efforts at Champion Safe Co. These developments reflect American Rebel’s ongoing efforts to grow and diversify its business operations.

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