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NASHVILLE - American Rebel Holdings, Inc. (NASDAQ:AREB), a micro-cap company with a market value of $9.86 million, launched its second nationwide advertising campaign on Monday to increase brand awareness, according to a company press release. InvestingPro analysis reveals the company faces significant financial challenges, with 12 warning signals available to subscribers.
The month-long media campaign will feature 2,752 television spots across 74 U.S. markets, including 2,052 spots on Comcast’s CNBC, Fox News, and Fox Business networks covering 67 markets. An additional 700 spots will run across Spectrum’s CNBC and Fox Business in major markets including Los Angeles, New York City, and Dallas.
All television placements are scheduled during weekday trading hours from 6 a.m. to 6 p.m. EDT, reaching a combined 95 million subscriber households. The campaign will also include digital advertisements on financial advisory and investor education platforms.
"American Rebel is more than a company—it’s a movement and brand built on patriotism, grit, and unapologetic American values," said Andy Ross, CEO of American Rebel Holdings, in the statement. "Our April campaign was just the beginning."
The campaign follows what the company described as a strong response to its April 2025 initiative. Paul Martini, CEO of Inside Wall Street TV and Martini & Partners Advertising, is leading the campaign, which is being facilitated by MZ Digital.
American Rebel Holdings designs and manufactures branded safes, security products, and apparel through its Champion Safe Company division. The company also produces American Rebel Light Beer, which it launched in September 2024 and has since expanded to multiple states.
The company stated that its multi-channel marketing approach spans television, digital platforms, motorsports sponsorships, and live music events to engage with its target audience.
In other recent news, American Rebel Holdings, Inc. has secured its largest-ever opening order for American Rebel Light Beer as it enters the Mississippi market. This expansion is facilitated through a partnership with Clark Beverage Group, Inc., marking a significant milestone in the company’s distribution efforts. Additionally, American Rebel Holdings entered into a secured note purchase agreement with Streeterville Capital, LLC for $5.47 million, which includes an original issue discount and transaction costs. The company also secured $450,000 in financing through promissory notes from accredited investors, intended for general working capital and potentially addressing legal matters.
Further expanding its market reach, American Rebel has partnered with North Florida Sales to distribute its light beer in Northeast Florida, targeting markets such as Jacksonville, St. Augustine, and Lake City. In a bid to promote its brand, CEO Andy Ross will perform a series of concerts at the Charlotte Motor Speedway during the Coca-Cola 600 NASCAR weekend. These developments reflect American Rebel’s strategic efforts to expand its distribution and market presence while securing necessary financing for its operations.
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