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BOWLING GREEN, KY - American Rebel Holdings, Inc. (NASDAQ: AREB), known for its branded safes and personal security products, has entered the beverage market with the launch of American Rebel Light Beer, celebrating the event at Spillway Bar & Grill in Bowling Green, Kentucky. The company’s CEO, Andy Ross, marked the occasion with a live appearance on D93 WDNS Classic Rock Radio today.
The launch in southern Kentucky, in partnership with Clark Distributing Company, signifies the brand’s strategic expansion in the Southeastern United States. Clark Distributing, which serves a significant portion of Kentucky, will facilitate American Rebel Light Beer’s reach to the state’s residents.
American Rebel Light Beer is presented as a premium domestic light lager that aligns with traditional American patriotic values. The product boasts natural ingredients, approximately 100 calories, 3.2 carbohydrates, and an alcohol content of 4.3% per 12 oz serving. It is positioned as a beverage choice for consumers seeking a balance between great taste and a lighter lifestyle, without the use of corn, rice, or sweeteners typical in mass-produced beers.
Ross expressed enthusiasm for the partnership with Clark Distributing, emphasizing the importance of Kentucky in the brand’s growth strategy. The company’s narrative ties closely to American values, with Ross referencing the "Second Amendment Muscle Car," a ’69 Corvette featured on the History Channel’s "Counting Cars," as a symbol of the brand’s ethos.
American Rebel Holdings, Inc. has diversified its business model by introducing American Rebel Light Beer alongside its existing product lines. The company’s broader portfolio includes safes, personal security, self-defense products, apparel, and accessories. With annual revenue of $11.42 million and a concerning revenue decline of 28.62% in the last twelve months, this diversification comes at a crucial time. InvestingPro subscribers have access to 16 additional key insights about AREB’s financial position and growth prospects, along with detailed valuation metrics and peer comparison tools. For investor information, the company directs interested parties to its website.
This news article is based on a press release statement from American Rebel Holdings, Inc. and does not include any forward-looking statements from the company. The information provided is intended for factual reporting only.
In other recent news, American Rebel Holdings has reported revenues of $2.3 million for the third quarter ending September 30, 2024, and $9.6 million for the first nine months of the year. The company successfully filed its overdue Q3 financial report, regaining compliance with NASDAQ requirements. Additionally, American Rebel Holdings has announced a 1-for-25 reverse stock split, effective March 31, 2025, aiming to enhance stock marketability and maintain NASDAQ listing compliance. The company has also secured approximately $2.5 million in gross proceeds from a private placement deal, with the potential for an additional $8.5 million if accompanying warrants are fully exercised. American Rebel Holdings has expanded its product line with the launch of American Rebel Light Beer in Florida and made it available online in 40 states through a partnership with Bevstack. The beer, produced in collaboration with AlcSource, is marketed as a premium domestic light lager. CEO Andy Ross has highlighted the company’s strategy to capitalize on the Florida market and the convenience of online sales. These developments reflect American Rebel Holdings’ ongoing efforts to diversify and grow within the beverage industry.
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