Bullish indicating open at $55-$60, IPO prices at $37
NASHVILLE - American Rebel Light Beer, a division of American Rebel Holdings, Inc. (NASDAQ:AREB), has expanded its distribution to Minnesota through a new partnership with C&L Distributing, according to a company press release.
Minnesota becomes the 13th state in American Rebel Light Beer’s distribution network since the brand’s production began in the third quarter of 2024. C&L Distributing, described as the largest beer distributor in central Minnesota, services more than 2,600 retailers across 35 counties from seven facilities.
"C&L Distributing is exactly the kind of partner we want riding with us—family-owned, battle-tested, and relentless in serving every retailer and watering hole across Minnesota," said Andy Ross, CEO of American Rebel Holdings, Inc.
The Minnesota launch coincides with the NHRA Nationals event at Brainerd International Raceway, where the brand will conduct sampling and promotional activities.
Todd Porter, President of American Rebel Beverage, stated, "We don’t plan on just showing up in Minnesota—we plan on taking over."
American Rebel Light Beer is described as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12-ounce serving. The company claims the beer is brewed without corn, rice, or other sweeteners typically found in mass-produced beers.
The company reports it has two additional state launches planned for the near future as part of its expansion strategy, though financial data from InvestingPro indicates the company’s current ratio stands at 0.4, suggesting potential challenges in meeting short-term obligations. The stock has experienced significant volatility, with a 95% decline over the past six months.
C&L Distributing, founded in 1983, is a family-owned business that also distributes Anheuser-Busch InBev products, craft beers, wines, spirits, and non-alcoholic beverages throughout its service area.
In other recent news, American Rebel Holdings Inc. reported strong reorder rates for its American Rebel Light Beer at Total Wine & More locations, with a 100% reorder rate among active accounts. The company has also launched its second nationwide advertising campaign to boost brand awareness, featuring 2,752 television spots across 74 U.S. markets. American Rebel Light Beer has made its entry into the Mississippi market with its largest-ever opening order, partnering with Clark Beverage Group, Inc. for distribution.
Additionally, American Rebel Holdings entered into a secured note purchase agreement with Streeterville Capital, LLC for $5.47 million. The agreement includes an original issue discount of $450,000 and a payment of $20,000 to cover transaction costs. In another financial development, the company secured $450,000 in financing through an agreement with five accredited investors. This financing consists of promissory notes with an original issue discount and guaranteed interest, resulting in net proceeds of $315,000. These proceeds are intended for general working capital and potentially addressing a lawsuit with Bank of America.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.