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SAN FRANCISCO - Amplitude, Inc. (NASDAQ:AMPL) introduced AI Feedback, a new tool that automatically processes customer feedback into actionable insights, according to a company press release issued Wednesday. The digital analytics company, currently valued at approximately $1.49 billion, has seen its stock jump nearly 16% over the past week, according to InvestingPro data.
The digital analytics platform provider said the new tool uses a proprietary large language model (LLM) to analyze customer input from various sources and identify priority issues for product development teams.
The technology aims to address challenges companies face when trying to consolidate feedback scattered across multiple channels such as sales calls, reviews, and support tickets.
"The hardest part of building great products isn’t writing code," said Yana Welinder, Head of AI at Amplitude. "It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets."
The tool integrates with Amplitude’s existing analytics, session replay, and survey capabilities, allowing companies to surface customer input and take action within a single platform.
According to the company, AI Feedback helps organizations identify most-requested features, align product messaging with customer language, address complaints proactively, monitor at-risk accounts, and generate product requirement documents.
The new offering follows Amplitude’s acquisition of AI company Kraftful in July to enhance its artificial intelligence capabilities.
AI Feedback is now available across all Amplitude plans, with additional analysis capacity available as an add-on for Growth and Enterprise customers.
In other recent news, Amplitude Inc reported quarterly results that surpassed analyst expectations, with revenue 6.4% above Needham’s estimate and a notable 15.8% year-over-year growth in annual recurring revenue. Needham reiterated its Buy rating with a price target of $18, emphasizing strong sales execution and platform awareness. UBS also upgraded Amplitude to a Buy rating, setting a $13 price target, citing potential revenue growth exceeding 20% by fiscal year 2026 due to increased multi-product adoption.
Amplitude announced a collaboration with GitHub to enhance AI-powered workflows, aiming to streamline product development by integrating product insights with code implementation. This new agent-to-agent integration facilitates better collaboration between product and engineering teams, using GitHub Copilot to convert user data into code. Furthermore, Amplitude launched its Model Context Protocol (MCP) server, allowing companies to access behavioral data within AI environments using natural language queries. These developments reflect Amplitude’s ongoing efforts to innovate and expand its offerings in the digital analytics space.
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