Amplitude partners with AWS to enhance digital analytics

Published 08/05/2025, 16:18
Amplitude partners with AWS to enhance digital analytics

SAN FRANCISCO - Amplitude (NASDAQ: AMPL), a prominent digital analytics platform, has announced a strategic collaboration with Amazon Web Services (AWS). This alliance is set to jointly develop solutions aimed at improving customer experiences across various industries, including retail, financial services, and media & entertainment.

The partnership addresses a common challenge faced by organizations: having vast amounts of data but lacking the ability to fully understand customer behavior. Amplitude’s suite of tools, which includes Analytics, Session Replay, and Feature Experimentation, among others, is designed to provide deep user insights and facilitate data-driven decisions. By leveraging AWS’s infrastructure, Amplitude aims to help more companies globally unlock the value of their customer data. The company’s focus on high-margin services is evident in its impressive 74.3% gross profit margin for the last twelve months.

Nate Crook, Chief Revenue Officer at Amplitude, emphasized the importance of this collaboration in helping organizations become more data-driven. He highlighted that combining Amplitude’s analytics capabilities with AWS’s global scale will enable companies to deliver better products more quickly to their customers.

A case study showcasing the benefits of this partnership is Rappi, a Latin American super app, which used Amplitude’s analytics platform to achieve a 10% increase in first-time orders and a 30% reduction in customer acquisition costs.

Carol Potts, General Manager, North America ISV Sales at AWS, reiterated AWS’s commitment to customer obsession and noted that the collaboration with Amplitude will make it easier for organizations to leverage analytics for product innovation and enhanced personalization throughout the customer journey.

Amplitude’s client base includes over 4,000 companies, such as Atlassian and Shopify, who rely on the platform for insights into customer behavior and guidance on data-driven action. The platform has been recognized as a leader in multiple categories in G2’s Spring 2025 Report.

This news is based on a press release statement. For further information, Amplitude directs interested parties to their website.

In other recent news, Amplitude Inc. reported a strong start to 2025 with its Q1 earnings, revealing a revenue increase to $80 million, which surpassed expectations and marked a 10% growth year-over-year. The company also reported an Annual Recurring Revenue (ARR) of $320 million, up 12% from the previous year. Amplitude’s earnings per share (EPS) met market expectations at -$0.01, aligning closely with the forecast. The company has been focusing on enterprise expansion and product innovation, which contributed to this performance. Notably, Amplitude launched a new product, "Guides and Surveys," which has seen rapid adoption. The company also provided revenue guidance for Q2 2025, projecting between $80.3 million and $82.3 million, representing an 11% growth. For the full year 2025, Amplitude anticipates revenue between $329 million and $333 million. Additionally, Amplitude announced a $50 million share repurchase program to manage future dilution and take advantage of stock price dislocations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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