Apple announces on-device AI features for developers

CUPERTINO - Apple Inc., the $3 trillion market cap technology giant and prominent player in the Technology Hardware industry according to InvestingPro, has introduced a suite of new Apple Intelligence features designed to enhance user experiences on a range of devices, including iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. The announcement, made today by the company, which generated over $400 billion in revenue over the last twelve months, highlights significant advancements in its proprietary on-device intelligence capabilities. While currently trading above InvestingPro’s Fair Value estimate, Apple maintains strong profitability metrics with a gross margin exceeding 46%.

Key among these advancements is the provision for developers to access Apple’s on-device large language model, which is the foundation of Apple Intelligence. This access will enable developers to create apps that are not only intelligent and responsive but also respect user privacy and function without an internet connection.

The new features include Live Translation, which allows users to communicate across languages in Messages, FaceTime, and Phone calls, thanks to Apple’s on-device models. Additionally, enhancements to Genmoji and Image Playground offer users more creative expression through custom emojis and image generation using ChatGPT, with user consent for data sharing.

Visual intelligence has also been expanded, allowing users to search and take action on anything they see on their iPhone screens. This includes the ability to search for similar images and products in supported apps and to add events directly to their calendars with key details extracted by Apple Intelligence.

Moreover, Apple Watch users can look forward to Workout Buddy, a new workout experience that provides personalized motivational insights during exercise sessions. This feature uses a user’s workout data and fitness history, processed privately and securely with Apple Intelligence.

Developers can leverage the Foundation Models framework to incorporate Apple Intelligence into their apps, enhancing user experiences with intelligent features that work offline and protect user privacy. The framework is compatible with Swift, simplifying the integration process for developers.

In addition to these features, Apple Intelligence is now more deeply integrated into everyday apps, with capabilities like automatic categorization of actions in Reminders, summarization of order tracking details in Apple Wallet, and intelligent suggestions in Messages.

These updates are part of Apple’s ongoing efforts to bring intelligent, user-friendly, and privacy-centric features to its devices. The new features are currently available for testing and will be accessible to users this fall on supported devices and languages. More language support is expected by the end of the year.

The announcement underscores Apple’s commitment to innovation, privacy, and user experience, as the company continues to integrate AI capabilities across its product range. This information is based on a press release statement from Apple Inc.

In other recent news, Apple Inc. has introduced several major updates across its software platforms, highlighting a significant redesign with the introduction of a new material called Liquid Glass. This design update spans iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and tvOS 26, providing a more dynamic and expressive user interface. The Liquid Glass material is designed to enhance user experience by reflecting and refracting light, bringing a new level of vitality to Apple’s platforms. iPadOS 26 introduces a new windowing system and expanded Apple Intelligence features, while macOS Tahoe 26 enhances productivity with improved desktop navigation and toolbars. Additionally, watchOS 26 features enhanced personalization through Apple Intelligence and a new Workout Buddy feature for fitness enthusiasts. These updates are currently available for developers, with public beta versions expected next month and full releases anticipated in the fall. The updates will be compatible with various Apple devices, including the latest iPad, iPhone, Mac, and Apple Watch models.

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