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Investing.com - Apple has broken into India’s top five smartphone brands by volume for the first time in a third quarter, according to data released by Counterpoint Research on Thursday.
The research firm reports that the iPhone 17 series is experiencing stronger launch momentum than its predecessor in India, which has now become the third-largest iPhone market globally. In China, the new lineup is also outperforming previous models, with the base iPhone 17 model particularly popular due to its perceived value for money.
While Apple made significant gains in global markets, Google’s Pixel 10 series captured attention in the United States, where Pixel sales jumped 28% year-over-year in September. Counterpoint noted this represented a single-month sales record for Google, achieved during the same month as Apple’s iPhone 17 launch.
Google’s success came alongside an advertising campaign that directly targeted iOS users, with commercials comparing iPhones to vanilla ice cream while highlighting Gemini integrations as a differentiating feature, according to the research firm.
The iPhone 17’s strong performance across multiple regions indicates Apple’s continued momentum in the premium smartphone segment, even as it faces intensifying competition from Google in the U.S. market.
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