Apple previews macOS Tahoe with new design and features

Published 09/06/2025, 19:16
© Reuters.

CUPERTINO - Apple Inc. (AAPL), the $3.02 trillion technology giant with a commanding 46.63% gross profit margin, has previewed macOS Tahoe 26, the latest version of its operating system for Mac computers, which boasts a new design and several feature enhancements aimed at improving productivity and user experience. According to InvestingPro analysis, Apple’s current market valuation appears to be on the higher side compared to its Fair Value. The update, announced today, introduces changes to the desktop, Dock, in-app navigation, and toolbars, while allowing for more personalization through an updated Control Center and new color options.

Continuity experiences have been expanded with the inclusion of the Phone app, enabling users to manage calls from their Mac, including recent calls, contacts, and voicemails. New functionalities such as Call Screening and Hold Assist are also part of this integration. Additionally, Live Activities from iPhone will now be visible on the Mac menu bar, providing real-time updates on events like flights or sports scores.

Spotlight, the search feature on Mac, has received its most significant update, offering users the ability to execute actions directly from the search interface and providing new browsing experiences to access content more rapidly. Spotlight’s functionality is further extended with the ability to search third-party cloud drives and filter results more effectively.

Apple Intelligence introduces Live Translation for seamless communication across languages in Messages and FaceTime, as well as new intelligent actions for Shortcuts, which can now automate complex tasks using Apple’s intelligence models.

The gaming experience on Mac is also set to improve with the introduction of Apple Games, a dedicated app for managing games, and the new Game Overlay feature. Metal 4, the latest iteration of Apple’s graphics technology, will enable developers to create games with advanced graphics and rendering technologies. These innovations are backed by Apple’s robust financial performance, with revenue growing at 4.91% over the last twelve months and maintaining a strong return on assets of 29.1%.

Other updates include a new design for Safari, which is touted as the world’s fastest browser, and enhancements to the Messages app, Photos, FaceTime, Notes, and Accessibility features.

The developer preview of macOS Tahoe is available starting today, with a public beta scheduled for next month. The final release is expected to be available as a free software update in the fall. The new features will require supported devices and may not be available in all languages or regions. For investors seeking deeper insights into Apple’s financial health and growth prospects, InvestingPro offers comprehensive analysis through its Pro Research Report, including detailed metrics, valuation models, and expert commentary on the company’s market position and future outlook.

This information is based on a press release statement from Apple Inc.

In other recent news, Apple Inc. has announced the upcoming release of watchOS 26, which will introduce new design and fitness features for Apple Watch users. The update will include a Liquid Glass design and a Workout Buddy feature, aiming to enhance user experience and personalization. Meanwhile, Apple has also unveiled iOS 26, featuring a refreshed design and expanded Apple Intelligence capabilities, with live translation and improved privacy features. These updates are expected to roll out this fall.

On the financial front, UBS has maintained a Neutral rating on Apple stock with a $210 price target, citing a decline in iPhone purchase intent in key markets such as the U.S. and China. In contrast, Wedbush analysts have reaffirmed an Outperform rating with a $270 price target, expressing optimism about Apple’s potential in AI monetization ahead of the Worldwide Developers Conference. KeyBanc has reiterated a Sector Weight rating, noting healthy spending trends but expressing caution regarding Apple’s valuation relative to its growth prospects.

These developments provide insight into Apple’s ongoing innovation in its product lineup and market positioning, as well as varying analyst perspectives on its financial outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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