Apple to reopen redesigned Ginza store on September 26

TOKYO - Apple (AAPL), the world’s most valuable technology company with a market capitalization of $3.8 trillion, will reopen its redesigned Apple Ginza store on Friday, September 26, marking a significant milestone for the company’s first retail location outside the United States that originally opened in 2003. The reopening comes as Apple’s stock demonstrates strong momentum, gaining over 7.5% in the past week.According to InvestingPro analysis, Apple remains a dominant force in the Technology Hardware sector, with annual revenue reaching $408.6 billion.

The four-story redesigned space in Tokyo’s Ginza district features a modern layout with balcony-like areas overlooking the streets, natural lighting throughout, and wooden paneling that reflects Japanese design elements. The store’s operations are powered entirely by renewable energy and incorporate a double-skin glass façade with adaptive louvers to regulate light and temperature. Want deeper insights into Apple’s financial health and future prospects? InvestingPro subscribers have access to over 30 exclusive ProTips and comprehensive financial metrics that help inform smarter investment decisions.

"Apple Ginza holds a special place in our hearts as our very first retail store outside the US," said Tim Cook, Apple’s CEO, according to a press release statement.

The reopened store will showcase Apple’s latest products, including the iPhone 17 lineup, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3. Customers can also purchase the new iPhone Air and accessories like the iPhone Air Bumper.

To celebrate the reopening, Apple is offering a special-edition Apple Gift Card available exclusively at this location for a limited time. The company is also launching a special Today at Apple session in collaboration with Japanese supergroup Number_i that explores Spatial Audio through their single "U.M.A." The session will initially be exclusive to Apple Ginza before expanding to other Japanese stores on October 11.

The store will provide standard Apple retail services including personalized shopping sessions, the Apple Trade In program, and a dedicated Apple Pickup area. Customers can also book one-on-one demonstrations of Apple Vision Pro.

Apple Ginza will open its doors at 10 a.m. JST on September 26. With Apple’s stock trading near its 52-week high and showing signs of being overvalued according to InvestingPro’s Fair Value analysis, investors seeking detailed insights can access the comprehensive Pro Research Report, available exclusively to subscribers.

In other recent news, Apple has reported significant developments concerning its latest iPhone 17 series. Apple is ramping up production of the entry-level iPhone 17 model after experiencing stronger-than-expected pre-orders, with suppliers increasing daily production by at least 30%. Analysts from Wedbush have raised Apple’s stock price target to $310, maintaining an Outperform rating due to the robust demand for the iPhone 17 lineup. BofA Securities also reiterated its Buy rating with a $270 price target, noting longer ship times for the iPhone 17 compared to the iPhone 16, indicating strong demand. Similarly, JPMorgan increased its price target to $280, forecasting a 2% year-over-year increase in iPhone volumes by fiscal year 2026. Jefferies, while maintaining a Hold rating, observed rising delivery lead times as a positive demand signal for the new models. These developments highlight the favorable market reception of Apple’s latest smartphone offering.

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