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CUPERTINO, Calif. - Apple Inc. (AAPL), a prominent player in the Technology Hardware industry with a market capitalization of $3.54 trillion, announced the launch of its new MacBook Air, which now features the M4 chip, promising enhanced performance and up to 18 hours of battery life. According to InvestingPro data, Apple maintains strong financial health with impressive profit margins of 46.5% and continues to demonstrate robust market performance. The updated laptop also includes a new 12MP Center Stage camera and supports up to two external displays. With a starting price of $999, a reduction from its predecessor, the MacBook Air aims to offer greater value to a diverse range of consumers, including students and business professionals.
Available for pre-order today, the MacBook Air comes in new 13- and 15-inch models, with availability beginning on March 12. The introduction of an all-new sky blue color option expands the MacBook Air’s palette, which already includes midnight, starlight, and silver.
The M4 chip in the MacBook Air enhances user experience by accelerating tasks such as multitasking, photo and video editing, and AI-based tasks like photo enhancement and noise removal in videos. According to Apple, the new chip makes the MacBook Air up to twice as fast as the previous M1 model and significantly outperforms the fastest Intel-based MacBook Air.
In addition to performance upgrades, the MacBook Air continues to offer features that have contributed to its popularity, such as its durable and portable design, the Touch ID and Magic Keyboard, a high-resolution Liquid Retina display, and a comprehensive connectivity suite with Wi-Fi 6E and Bluetooth 5.3.
The MacBook Air is also designed with Apple Intelligence, enabling new capabilities such as Image Playground, Genmoji, and enhanced Writing Tools with integrated ChatGPT support. This innovation comes as Apple demonstrates solid business fundamentals, with InvestingPro analysis showing annual revenue of $395.8 billion and a strong return on equity of 137%. InvestingPro subscribers have access to over 30 additional key metrics and insights about Apple’s financial performance. Privacy is a key focus, with on-device processing for many functions and Private Cloud Compute for tasks requiring cloud access, ensuring user data is not stored or shared with Apple.
The new MacBook Air models are environmentally conscious, featuring over 55% recycled content and packaging designed to align with Apple’s goal of eliminating plastic by 2025. The release is part of Apple’s broader commitment to environmental responsibility, including its 2030 goal to be carbon neutral across its entire business footprint.
Apple’s macOS Sequoia, which powers the MacBook Air, offers features such as iPhone Mirroring, an improved Safari browser, and a new Passwords app. The forthcoming macOS Sequoia 15.4 update will simplify setting up a new MacBook Air with an iPhone.
The 13-inch MacBook Air with M4 starts at $999 for the general public and $899 for education, while the 15-inch model begins at $1,199 and $1,099 for education, respectively. The new MacBook Air models can be ordered through Apple’s website and app, and will also be available at Apple Store locations and authorized resellers.
This article is based on a press release statement from Apple.
In other recent news, Apple has introduced the Mac Studio and a new MacBook Air, both featuring the innovative M3 Ultra chip, which is touted as the company’s most powerful chip to date. The M3 Ultra offers the highest CPU and GPU performance ever in a Mac, with capabilities that include a 32-core CPU and an 80-core GPU, supporting up to 512GB of unified memory. The Mac Studio and MacBook Air are now available for pre-order, with shipments starting on March 12. In addition, Apple has filed a legal complaint against the UK government over a demand for access to its encrypted cloud storage systems, challenging the provisions of the 2016 Investigatory Powers Act. The case is being reviewed by the Investigatory Powers Tribunal, which will determine the legality of the UK’s notice to Apple. Meanwhile, Foxconn, a key supplier for Apple, reported a 25% revenue increase in early 2025, driven by strong demand for AI computing. This growth reflects an acceleration from the previous year’s pace and aligns with Nvidia’s recent revenue announcement.
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