Asset Entities shareholders approve merger with Strive Enterprises

DALLAS - Asset Entities Inc. (NASDAQ:ASST) announced Tuesday that its stockholders have voted to approve the previously announced merger with Strive Enterprises, Inc., marking a significant step toward creating a Bitcoin treasury company. The stock has shown remarkable momentum, with InvestingPro data revealing a nearly 960% price return over the past six months, though recent trading has been notably volatile with a 17.5% decline in the past week.

The transaction, which received strong majority support from Asset Entities shareholders, follows Strive stockholders’ approval on September 4. Upon completion, the combined company will be renamed Strive, Inc. while continuing to trade on Nasdaq under the ASST ticker symbol.

Matt Cole will lead the merged entity as Chief Executive Officer and Chairman, while current Asset Entities CEO Arshia Sarkhani will transition to Chief Marketing Officer and retain a board position.

"This shareholder approval is a defining moment in our mission to build a world-class Bitcoin Treasury Company," Cole said in the press release.

The merger closing remains subject to certain conditions, including Nasdaq’s clearance of the company’s listing application. Concurrent with the closing, the company expects to consummate a private placement financing anticipated to generate more than $750 million in gross proceeds, with potential for an additional $750 million upon warrant exercise.

Strive, co-founded in 2022 by Vivek Ramaswamy, describes itself as a financial services firm focused on "unapologetic capitalism." Its asset management subsidiary reportedly manages over $2 billion in assets since launching its first ETF in August 2022.

Asset Entities provides social media marketing and management services across platforms including Discord, TikTok, and Instagram. The company claims to be the first publicly traded company based on the Discord platform.

The announcement indicates the merger aims to create a company focused on Bitcoin treasury strategies designed to outperform Bitcoin itself over time.

In other recent news, Asset Entities Inc. announced that the U.S. Securities and Exchange Commission has approved its registration statement concerning a proposed merger with Strive Enterprises, Inc. This development marks a significant step forward for the company as it prepares for a virtual special meeting of stockholders. The meeting is scheduled for September 9, 2025, where shareholders will have the opportunity to vote on four proposals related to the merger. Stockholders of record as of July 21, 2025, are eligible to participate and cast their votes online until September 8 or during the virtual meeting. This merger is a notable event for Asset Entities, reflecting its strategic efforts to expand and integrate with Strive Enterprises. Investors and stakeholders are closely monitoring these developments as they unfold.

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