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SAN FRANCISCO - Autodesk, Inc. (NASDAQ:ADSK), a prominent player in the software industry with a market capitalization of $60.5 billion, announced Tuesday it is offering free access to its professional-grade AI-powered visual effects and animation tools through a new tiered pricing model for Autodesk Flow Studio. The company, which maintains impressive gross profit margins of 92%, continues to innovate in the high-margin software space.
The company unveiled a free tier and reduced the price of its Lite plan by 50% to $10, making the technology more accessible to independent filmmakers, content creators, and first-time users. This marks a significant development one year after Autodesk acquired Wonder Dynamics, the company that created the technology. According to InvestingPro data, Autodesk has maintained strong revenue growth of 12.4% over the last twelve months, demonstrating its ability to expand while maintaining profitability.
Flow Studio uses artificial intelligence to automate complex VFX tasks including motion capture, camera tracking, and character animation. Users can insert computer-generated characters into live-action scenes with minimal technical setup and export AI-generated assets to other tools like Maya, Blender, or Unreal Engine.
"Making Autodesk Flow Studio more accessible to everyone reflects our belief in a creator-first future — where AI empowers more artistic expression, not replaces it," said Diana Colella, executive vice president of Media & Entertainment at Autodesk.
The new pricing structure introduces Free and Standard tiers alongside existing Lite, Pro, and Enterprise offerings. The Free tier includes core tools like AI Mocap and Live Action, while advanced capabilities remain exclusive to paid tiers.
Nikola Todorovic, co-founder of Wonder Dynamics, noted that the company’s original mission was to make the technology affordable to as many creators as possible, which is now achievable as part of Autodesk.
The company has also included the Pro tier of Flow Studio in its Media & Entertainment Collection at no additional cost for existing customers.
According to the press release statement, the launch completes the integration of Flow Studio into the Autodesk ecosystem, providing users with a more unified experience across the company’s offerings. With a net income of over $1 billion and an overall "GOOD" financial health rating from InvestingPro, Autodesk appears well-positioned to continue investing in product development. For investors seeking deeper insights, InvestingPro offers 15+ additional ProTips and a comprehensive Pro Research Report covering Autodesk’s financial performance and growth prospects.
In other recent news, Autodesk has been in the spotlight with several developments. The company recently filed an 8-K, outlining its strategic priorities, which include enhancing margins, focusing on organic investments, and continuing its share repurchase program. This was followed by Citi reiterating its Buy rating with a $376 price target. Meanwhile, Loop Capital initiated coverage on Autodesk with a Hold rating and a $320 price target, highlighting the company’s ongoing transformation amidst various business challenges. BofA Securities maintained a Neutral rating and a $330 price target, emphasizing Autodesk’s focus on organic investments and targeted acquisitions. Speculation about a potential acquisition of PTC has also emerged, with Bloomberg reporting that Autodesk is considering a cash-and-stock deal. Despite this, UBS maintained its Buy rating with a $370 price target. Lastly, Stifel reiterated a Buy rating, noting the company’s channel consolidation efforts as it transitions to higher-value services. These updates reflect Autodesk’s strategic maneuvers in a dynamic business environment.
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