Autodesk partners with Kraft Group as Patriots’ design platform

Published 15/09/2025, 13:46
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BOSTON - Autodesk, Inc. (NASDAQ:ADSK), a prominent $67.9 billion software company with impressive 92% gross margins and robust 13.8% revenue growth, has formed a multi-year partnership with the Kraft Group to become the Official Design and Make Platform for the New England Patriots, according to a press release issued Monday.

Under the agreement, the Patriots and Kraft Group will implement Autodesk Construction Cloud to manage infrastructure projects, including facility upgrades and real estate developments at Gillette Stadium. According to InvestingPro, Autodesk maintains strong financial health with multiple positive indicators, suggesting solid execution capability for major partnerships like this one.

"This is more than a sponsorship, it’s a working partnership that helps us build smarter and prepare for the future," said Ted Fire, Vice President of Construction for the Kraft Group.

The partnership includes visibility for Autodesk through LED signage in end zones during Patriots home games and content across team social and digital channels.

Sidharth Haksar, Vice President at Autodesk, stated the partnership creates "the digital foundation that not only streamlines construction today, but also strengthens the performance and value of their facilities for years to come."

Autodesk operates one of its Technology Centers in Boston’s Seaport District, which serves as a hub for fabrication, innovation, and research.

The collaboration was arranged by Boston-based Athlete-Driven Worldwide, which led negotiations between the parties.

In other recent news, Autodesk has been the focus of several analyst updates following its strong second-quarter performance. UBS raised its price target for Autodesk to $385, praising the company’s revenue and billings growth as some of the strongest in recent quarters. Macquarie also increased its price target to $380, maintaining an Outperform rating, due to the consistent factors driving Autodesk’s performance. Oppenheimer followed suit by adjusting its price target to $375, highlighting the company’s steady core revenue growth of 11% despite economic uncertainties. Additionally, RBC Capital raised its price target to $380, citing Autodesk’s robust results and enhanced guidance for fiscal year 2026. In other developments, Planet Labs announced the appointment of Scott Reese, CEO of the Electrification Software business at GE Vernova, to its board of directors. This appointment is expected to take effect in early November 2025.

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