Bandwidth and Out There Media partner to launch RCS messaging in US

Published 16/09/2025, 19:58
Bandwidth and Out There Media partner to launch RCS messaging in US

RALEIGH, N.C. - Bandwidth Inc. (NASDAQ:BAND), a $502 million market cap cloud communications company with 14.5% revenue growth in the last twelve months, announced a partnership with Out There Media to introduce RCS for Business capabilities to the U.S. market, according to a press release statement issued Tuesday. According to InvestingPro data, the company has shown strong momentum with an 8.66% return in the past week.

The collaboration combines Bandwidth’s Communications Cloud with Out There Media’s Mobucks platform and new MessagingStudio campaign builder to deliver RCS (Rich Communication Services) messaging campaigns.

Out There Media, headquartered in Vienna, Austria, has previously worked with global brands including Netflix, Coca-Cola, Unilever, and Disney. The company claims its platform delivers RCS campaigns with results that significantly outperform typical digital advertising benchmarks.

"RCS is the next frontier for consumer engagement, and we’ve partnered with Bandwidth to combine their trusted cloud infrastructure with our innovation leadership," said Kerstin Trikalitis, CEO and Co-Founder of Out There Media.

John Bell, Bandwidth’s Chief Product Officer, stated that the partnership would "unleash the next wave of branded consumer engagement through RCS."

The announcement was made during Bandwidth’s Reverb25 product keynote. The new offering will provide enterprises with access to campaign design tools, analytics, and connectivity for RCS messaging.

RCS technology enables more interactive mobile experiences than traditional SMS, including rich media, suggested replies, and branded messaging. According to IDC Research Vice President Courtney Munroe, cited in the release, RCS "is poised to become the fastest-growing enterprise communications channel in North America and around the world over the next few years."

Bandwidth, a cloud communications company, provides voice calling, text messaging, and emergency services solutions across more than 65 countries. InvestingPro analysis reveals additional insights about the company’s future prospects, with analysts expecting net income growth this year. Subscribers can access 10+ more exclusive ProTips and a comprehensive Pro Research Report covering Bandwidth’s detailed financial analysis and market position.

In other recent news, Bandwidth Inc. reported its second-quarter 2025 earnings, surpassing analyst expectations. The company achieved non-GAAP earnings per share of $0.38, exceeding the consensus estimate of $0.33. Revenue for the quarter reached $180 million, slightly above the anticipated $178.87 million. Despite these positive financial results, Bandwidth’s stock experienced a decline. JMP analyst Patrick Walravens maintained a Market Outperform rating on Bandwidth, with a price target set at $36.00. These developments reflect the company’s recent performance and analyst perspectives.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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