Beamr to showcase AI-powered 4K live video solution at IBC 2025

Published 08/09/2025, 12:16
Beamr to showcase AI-powered 4K live video solution at IBC 2025

HERZLIYA, Israel - Beamr Imaging Ltd. (NASDAQ:BMR), a $41.7 million market cap technology company with impressive 90% gross margins and growing revenues at 6% year-over-year, announced it will demonstrate AI-powered technology that enhances low-resolution content to live 4K ultra-high definition at the upcoming IBC 2025 event in Amsterdam. According to InvestingPro analysis, the stock appears to be slightly overvalued at current levels.

The demonstration, which integrates NVIDIA Holoscan for Media, will showcase a solution that the company claims can reduce content delivery network (CDN) costs by up to 50% for broadcasters of live events such as sports matches and music concerts. With annual revenue of $3.13 million and a focus on high-margin technology solutions, Beamr’s cost-reduction proposition could be significant for the broadcasting industry.

According to the company’s press release statement, the technology addresses a common challenge in live broadcasting where source footage is often captured at lower resolutions like 720p, while viewers expect premium experiences on their 4K devices.

The demonstration will feature NVIDIA RTX Video Super Resolution upscaling 720p content to 4K in real-time, followed by optimization using Beamr’s Content-Adaptive Bitrate technology (CABR), which analyzes each frame to achieve compression while maintaining visual quality.

"Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events," said Beamr CEO Sharon Carmel in the announcement.

The demonstration will be presented at IBC 2025, taking place from September 12-15 in Amsterdam. Beamr will also present a session on the subject on September 14 at 4:00 PM in the IBC Content Everywhere Hall 4 Stage, and will be available at booth 5.c18 throughout the event.

Beamr’s technology is backed by 53 patents and has previously won an Emmy Award for Technology and Engineering, according to the company. While the company shows technological promise, InvestingPro data reveals a current "Weak" financial health score, suggesting potential risks and opportunities ahead. Discover more insights and 12+ additional ProTips about BMR with an InvestingPro subscription.

In other recent news, Beamr Imaging Ltd. reported a 7% increase in revenue, reaching $1.07 million for the first half of 2025. This growth was highlighted in a shareholder letter, emphasizing the company’s financial progress. Additionally, Beamr launched a new video compression solution targeting the autonomous vehicle (AV) market, conducting multiple proof of concepts with companies managing extensive video data. The company also announced advancements in validating its content-adaptive, GPU-accelerated technology for autonomous vehicles. Recent proof of concept tests demonstrated significant video data savings of 20%-50% in machine learning training processes, without affecting model outcomes. These developments signal Beamr’s continued focus on innovation within the AV sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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