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GUADALAJARA, Mexico - Betterware de México (NYSE: BWMX), a prominent direct-to-consumer company in Mexico currently trading below its InvestingPro Fair Value, announced today the appointment of Rodrigo Muñoz as its new Chief Financial Officer. Muñoz, with over two decades of experience in finance across various industries, is set to contribute to Betterware’s ongoing expansion and strategic financial management of a company that has achieved an 8.39% revenue growth over the last twelve months.
Muñoz’s career includes significant roles in multinational companies, notably in retail, services, telecommunications, and banking sectors. He has previously held key financial positions at Alsea (BMV:ALSEA), S.A.B. de C.V. (BMV: ALSEA) and Grupo Televisa, S.A.B. (NYSE:TV), demonstrating a robust track record in the consumer products and services space.
Andres Campos, President and CEO of Betterware, expressed confidence in Muñoz’s ability to lead the company’s finance area, emphasizing the importance of financial and cost discipline in enhancing profitability. Luis Campos, Chairman of the Board, echoed this sentiment, highlighting Muñoz’s financial acumen and leadership skills as instrumental for the company’s future.
Prior to joining Betterware, Muñoz served as CFO of Grupo Devlyn, Mexico’s leading eyewear retailer, and has significant experience in the consumer products sector. His educational background includes an MBA in Finance from IPADE Business School and a B.A. in Finance from Universidad Tecnológica de México.
Betterware, established in 1995, has been a leader in direct-to-consumer household and beauty products in Mexico and, following the acquisition of JAFRA on April 7, 2022, has expanded its reach to the United States. The company is known for its innovative product offerings that address household organization, practicality, space-saving, and hygiene needs. With JAFRA, Betterware has added fragrances, color cosmetics, skincare, and toiletries to its portfolio. According to InvestingPro data, the company maintains impressive gross profit margins of 67.94% and offers shareholders a substantial 10.72% dividend yield.
The company prides itself on an asset-light business model, low capital expenditure requirements, and a history of strong profitability and revenue growth. The addition of Muñoz to the executive team is expected to further enhance Betterware’s financial strategies and shareholder value. InvestingPro analysis reveals the company maintains a healthy financial profile with a "GOOD" overall score and has consistently paid dividends for five consecutive years. Discover more insights about BWMX and 1,400+ other stocks through InvestingPro’s comprehensive Research Reports. This announcement is based on a press release statement from Betterware de México.
In other recent news, Vifra Group reported an 11.1% increase in revenue for the fourth quarter of 2024, alongside a 17.3% rise in adjusted earnings per share for the full year. The company also announced plans to expand its operations into Ecuador by June 2025, with further potential expansions into Peru and Colombia. Despite these positive financial results, analysts noted some challenges, including potential U.S. market disruptions from import duties and initial adoption issues with Shopify (NYSE:SHOP) Plus. Vifra Group aims for a 2025 revenue and EBITDA growth target of 6-9%, supported by strategic initiatives and operational improvements. The company also plans to reduce its net debt to EBITDA ratio to 1.5x or below, indicating a focus on maintaining financial health. In analyst updates, no specific upgrades or downgrades were mentioned, but the company’s strategic positioning was noted. Additionally, Vifra Group is exploring further acquisitions to complement its existing brands and enhance its market presence.
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