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AUSTIN, Texas - BigCommerce (NASDAQ:BIGC), a provider of ecommerce solutions trading near its 52-week low of $4.85, is in discussions to expand its commercial partnership with Noibu, an ecommerce intelligence platform. According to InvestingPro data, the company maintains impressive gross profit margins of 76.69% and is expected to achieve profitability this year, despite current market challenges. This potential collaboration aims to enhance the shopping experience by offering brands and retailers access to Noibu’s enterprise-grade capabilities directly through BigCommerce’s platform.
The expanded partnership would enable immediate activation of Noibu’s services for BigCommerce customers, simplifying procurement and integration processes. This arrangement is designed to allow businesses to quickly gain insights into their online storefront performance and address issues that could impact revenue growth. The company’s strategic focus on partnerships aligns with its solid revenue growth of 7.61% over the last twelve months, while maintaining a healthy liquidity position with a current ratio of 2.85.
BigCommerce CEO Travis Hess highlighted the increasing complexity of the ecommerce landscape and the challenges brands face in orchestrating sales across multiple channels. He stated that the composable approach of BigCommerce, combined with Noibu’s intelligence, would offer a seamless solution to unlock customer experience insights and drive revenue without traditional contracting delays.
The proposed integration would allow merchants to monitor their storefront for disruptions and prioritize fixes, fostering proactive revenue protection. BigCommerce and Noibu plan to offer collaborative support to enhance the merchant experience comprehensively.
One BigCommerce customer, King Arthur Baking, has already experienced improvements in ecommerce operations through the existing Noibu integration. Mike Hoefer, the company’s director of web product and strategy, cited enhanced site performance and increased customer satisfaction as key benefits.
Kailin Noivo, president and co-founder of Noibu, expressed alignment with BigCommerce’s vision of delivering fast, reliable, and insight-driven ecommerce experiences. The partnership is structured to support merchants at various growth stages, from optimizing conversion rates to scaling traffic and maintaining performance.
For more information on the existing integration and activation process, interested parties can visit BigCommerce’s website. Additionally, a case study detailing King Arthur Baking’s experience with the BigCommerce and Noibu integration is available on Noibu’s website.
This news article is based on a press release statement from BigCommerce Holdings, Inc.
In other recent news, BigCommerce Holdings has made several notable announcements. The company recently held its first Analyst Day in three years, where it detailed a new streamlined go-to-market strategy under CEO Travis Hess. Stifel analysts reiterated a Buy rating with a $9 target, citing the company’s focus on curated offerings and a partner-friendly business model as key drivers for future growth. Similarly, Needham analysts maintained a Buy rating and a $10 target, highlighting BigCommerce’s development of a new payment solution and strategic changes aimed at enhancing B2B differentiation.
Additionally, BigCommerce has revised the severance terms for CEO Travis Hess, ensuring alignment with industry best practices during leadership transitions. The changes will take effect in the event of a control change and are detailed in the company’s SEC filings. In another development, BigCommerce launched new tools for app developers, including a revamped app development portal and a Unified Billing feature, to enhance platform functionality and streamline the billing process.
The company aims to empower developers and improve customer experiences with these updates, reflecting its commitment to providing a comprehensive commerce solution. These initiatives are part of BigCommerce’s ongoing efforts to strengthen its strategic positioning in the e-commerce market.
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