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CHARLESTON, S.C. - Blackbaud (NASDAQ:BLKB), a $3.1 billion market cap company currently trading below its InvestingPro Fair Value, and Constant Contact announced Tuesday the initial release of an integration that will embed Constant Contact’s digital marketing platform within Blackbaud’s Raiser’s Edge NXT fundraising software.
The integration aims to provide nonprofit organizations with AI-powered digital marketing capabilities directly within their fundraising platform. The collaboration connects Blackbaud’s fundraising software, which has helped drive the company’s $1.15 billion in revenue over the last twelve months, with Constant Contact’s email, SMS, and social media marketing tools.
"We see tremendous potential for our social impact customers with this partnership," said Sudip Datta, chief product officer at Blackbaud, according to the press release.
The integration is designed to allow nonprofits to create personalized supporter journeys using constituent data from Raiser’s Edge NXT, accelerate campaign creation through AI-powered tools, and eliminate manual data transfers between systems.
Frank Vella, CEO of Constant Contact, noted that the integration "enables us to help nonprofit organizations elevate their fundraising through more effective marketing."
The companies are implementing a phased rollout beginning this month with a limited number of Raiser’s Edge NXT customers. General availability is expected in early August. All Raiser’s Edge NXT customers will have access to a Constant Contact trial, though a subscription will be required for full functionality. According to InvestingPro analysis, Blackbaud’s financial health is rated as FAIR, with analysts expecting improved profitability this year.
Blackbaud describes itself as the leading software provider dedicated to powering social impact, while Constant Contact specializes in digital marketing tools for small businesses and nonprofits. For a deeper understanding of Blackbaud’s market position and growth potential, investors can access comprehensive analysis and additional insights through InvestingPro, which features detailed research reports and financial metrics.
The information in this article is based on a press release statement from the companies.
In other recent news, Blackbaud reported a strong performance in its first-quarter 2025 earnings, exceeding expectations with earnings per share of $0.96 against a forecast of $0.89. The company’s revenue also surpassed projections, reaching $271 million compared to the anticipated $268.1 million. Additionally, Blackbaud has made significant leadership changes, appointing Chad Anderson as the new chief financial officer, while Tony Boor transitions to executive vice president of corporate development and strategy. In an effort to enhance its market presence, Blackbaud has named Bill Fort as senior vice president of North America sales. The company also unveiled a series of product enhancements during its semi-annual Product Update Briefings, focusing on AI integration to improve its software solutions. Blackbaud continues to emphasize innovation, with new features being introduced across various platforms, including Blackbaud Raiser’s Edge NXT® and Blackbaud Financial Edge NXT®. These developments are part of Blackbaud’s ongoing strategy to support its growth and customer retention in the social impact sector.
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