Blink Charging partners with Universal Media to launch EV Totem concept

Published 23/07/2025, 13:52
Blink Charging partners with Universal Media to launch EV Totem concept

SALT LAKE CITY - Blink Charging Co. (NASDAQ:BLNK), a $119 million market cap EV charging infrastructure company whose stock has surged 24% in the past week, has partnered with Universal Media to introduce EV Totem, a new charging station concept that combines electric vehicle charging with digital advertising displays, according to a press release issued Wednesday. According to InvestingPro analysis, the company maintains a strong liquidity position with more cash than debt on its balance sheet.

The first installations are now operational at Mountain View Village, a retail and lifestyle center in Salt Lake City, Utah. The companies plan to expand the concept to additional high-traffic locations. With annual revenues of $109 million and a healthy current ratio of 2.15, Blink Charging appears well-positioned to fund its expansion plans.

The EV Totem features dual 55-inch high-definition digital displays positioned seven feet above the ground, allowing visibility even when vehicles are parked for charging. The units include real-time, location-based advertising capabilities and integrated analytics.

"Together, we’re transforming the EV charging experience to a dynamic media and mobility platform — bringing relevant content to drivers while they charge," said Mike Battaglia, President and Chief Executive Officer of Blink Charging.

Todd Cohen, Co-founder and CEO of Universal Media LLC, described the EV Totem as designed to "deliver value for drivers while unlocking new opportunities for brands, property partners, and communities."

The concept aims to provide businesses with potential additional revenue streams through the digital advertising component while offering EV charging services to consumers.

Blink Charging operates a network of EV charging stations and provides related equipment and services across various location types including parking facilities, multifamily residences, workplaces, and retail centers. For a deeper understanding of Blink Charging’s financial health and growth prospects, InvestingPro subscribers can access 14 additional ProTips and a comprehensive Pro Research Report, part of our analysis covering over 1,400 US stocks.

In other recent news, Blink Charging Co. has announced several developments. The company has expanded its collaboration with Group Bernaerts in Belgium to increase electric vehicle charging infrastructure across properties in Antwerp and Mechelen. Group Bernaerts, which currently operates 88 Blink charging stations, plans to double this number by the end of 2025. Additionally, Blink Charging will install and operate its Level 2 electric vehicle chargers at two Accesso properties in South Florida, including the Sawgrass Lake Center and the Atrium at Broken Sound.

In a strategic move, Blink Charging has agreed to acquire Zemetric, a company specializing in fleet solutions for EV infrastructure. The acquisition is expected to close by July 11, 2025, subject to customary conditions. On the financial front, Barclays has lowered its price target for Blink Charging to $1.00 from $1.50, maintaining an Equalweight rating due to a challenging environment for EV charger sales. The firm has also reduced its revenue projections for Blink Charging across multiple years, with significant cuts for fiscal years 2026 and 2027. These developments reflect the company’s ongoing efforts to expand its infrastructure and adapt to market conditions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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