Bonk Inc. to replace Safety Shot as company rebrands to focus on BONK ecosystem

SCOTTSDALE - Safety Shot, Inc. (Nasdaq:SHOT), currently valued at $68 million in market capitalization, announced Thursday it will change its corporate name to Bonk, Inc. and begin trading under the new ticker symbol BNKK on Friday, October 10, 2025. According to InvestingPro data, the stock has shown significant volatility, with a 51% gain in the past week despite being down 66% over the last year.

The rebranding represents the final step in the company’s strategic transformation into what it describes as a premier public vehicle for the BONK ecosystem, a digital asset community. Based on InvestingPro’s analysis, the company maintains a positive cash position relative to debt, though it’s currently experiencing rapid cash burn with an overall WEAK financial health score.

The company’s pivot follows its acquisition of a revenue sharing interest in letsBONK.fun, described as a memecoin launchpad, and the building of a treasury of BONK tokens. Get deeper insights into Safety Shot’s transformation and financial outlook with the comprehensive Pro Research Report, available exclusively on InvestingPro, along with 8 additional ProTips and extensive financial metrics.

"The name change to Bonk, Inc. and our new ticker symbol ’BNKK’ is the final and most visible step in our transformation," said Jarrett Boon, CEO, in the press release.

Mitchell Rudy, identified as a BONK core contributor and board member, stated that the change "creates a first-of-its-kind vehicle that allows public investors to participate directly in the success of one of the most vibrant communities in DeFi."

The company’s CUSIP numbers for its common stock (48208F105) and warrants (48208F113) will remain unchanged, and no action is required by stockholders regarding the name and ticker change.

Safety Shot’s beverage division will continue to hold the patented Sure Shot beverage and Yerbaé’s plant-based energy beverage, according to the statement.

The company indicated its new strategy focuses on acquiring revenue-generating assets within the decentralized finance (DeFi) space to build a treasury of digital assets.

In other recent news, Safety Shot, Inc. has reported significant developments. The company has entered into an employment agreement with Markita Russell as the new Chief Financial Officer, effective retroactively from June 30, 2025. In a strategic move, Safety Shot has increased its holdings in BONK cryptocurrency tokens to over 2.7% and aims to reach 5% by the end of 2025. This follows a $500,000 revenue share payment from its interest in the memecoin launchpad letsBONK.fun, with expectations of an additional $650,000 payment soon. The company also announced a partnership with Monarq Asset Management to manage its $50 million BONK treasury, focusing on active management and risk mitigation strategies. Additionally, Safety Shot is seeking shareholder approval for a board refresh, with plans to appoint three new directors while two current directors will resign. The new board members, including Connor Klein, Stacey Duffy, and Jamie McAvity, are expected to guide the company’s BONK-focused strategy. Safety Shot is also planning a name change and has reserved the trading symbol BNKK with Nasdaq.

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